Online Marketing Archives

Mar10
Branding in Online Video, Watermarks and Product Placement (responding to Tex's comment on "Branding in Online Video, Again")
Branding, Watermarking and Product Placement in Online Video
Continue Reading
Sep 4
Marketing Using Color, Color Imagery and Site Visitors' Responses to Color Usage Podcast
Color Use in Marketing Podcast Continue Reading
Aug22
Color Research Bibliography and Paper Now Available
Marketing Use of Color Research Paper Now Available Continue Reading
Aug21
AllBusiness.com's Chris Bjorklund Interviews Joseph Carrabis on Color Use in Marketing, Q10: Jogging Memory with Color
"Is there a difference between the colors you might use to get a consumer to remember a brand accurately versus for a longer period of time?" Continue Reading
Aug20
AllBusiness.com's Chris Bjorklund Interviews Joseph Carrabis on Color Use in Marketing, Q9: Colors Showing Value
"What specifically can companies do to not only get a brand recognized, but also accepted as having value? Who does a good job at this?" Continue Reading
Aug19
AllBusiness.com's Chris Bjorklund Interviews Joseph Carrabis on Color Use in Marketing, Q8: Image Tricks
"Some companies play with product/logo orientation in ads in print and on the web. What is the point of that? Can you explain the work you’re doing with looking at image rotation? How is this used to freshen a brand?" Continue Reading
 


AllBusiness.com's Chris Bjorklund Interviews Joseph Carrabis on Color Use in Marketing, Q7: Examples, Part 2
AllBusiness.com's Chris Bjorklund Interviews Joseph Carrabis on Color Use in Marketing, Q7: Examples, Part 1
AllBusiness.com's Chris Bjorklund Interviews Joseph Carrabis on Color Use in Marketing, Q6: Gender Differences
AllBusiness.com's Chris Bjorklund Interviews Joseph Carrabis on Color Use in Marketing, Q5: Offline to Online Worries
AllBusiness.com's Chris Bjorklund Interviews Joseph Carrabis on Color Use in Marketing, Q4: B&M to Online and Back?
AllBusiness.com's Chris Bjorklund Interviews Joseph Carrabis on Color Use in Marketing, Q3: Big, Costly Mistakes? Part 2
AllBusiness.com's Chris Bjorklund Interviews Joseph Carrabis on Color Use in Marketing, Q3: Big, Costly Mistakes? Part 1
AllBusiness.com's Chris Bjorklund Interviews Joseph Carrabis on Color Use in Marketing, Q2: What Colors Attract Attention? Part 2
AllBusiness.com's Chris Bjorklund Interviews Joseph Carrabis on Color Use in Marketing, Q2: What Colors Attract Attention? Part 1
AllBusiness.com's Chris Bjorklund Interviews Joseph Carrabis on Color Use in Marketing, Q1: History of Color Marketing Finale
AllBusiness.com's Chris Bjorklund Interviews Joseph Carrabis on Color Use in Marketing, Q1: History of Color Marketing Part 3
AllBusiness.com's Chris Bjorklund Interviews Joseph Carrabis on Color Use in Marketing, Q1: History of Color Marketing Part 2
AllBusiness.com's Chris Bjorklund Interviews Joseph Carrabis on Color Use in Marketing, Q1: History of Color Marketing, Part 1
How Politicians Want You to Think - Who's Saying It Best, Finale
How Politicians Want You to Think - Who's Saying It Best, Part 3
How Politicians Want You to Think - Who's Saying It Best, Part 2
How Politicians Want You to Think - Who's Saying It Best, Part 1
How Politicians Want You to Think - Governor Romney, Part 3
How Politicians Want You to Think - Governor Romney, Part 2
How Politicians Want You to Think - Governor Romney, Part 1
How Politicians Want You to Think - Senator Clinton, Part 3
How Politicians Want You to Think - Senator Clinton, Part 2
How Politicians Want You to Think- Senator Clinton, Part 1
Internet Transparency, Universal Transparents and Slow Glass
Malcolm's Findings: Another form of marketing?
"Coming Soon: The Death of the Web Page" at IMediaConnection
What's the best use of sound files Online? (part 7)
What's the best use of sound files Online? (part 4a)
Online Privacy, finale
For IMedia Agency Summit Folks (and others)
Online Privacy, Part 8
Follow Up to "On the road again..."
Online Privacy, Part 1
The Eye Decides
Gender-Based Loyalty: Rich Media, Gender-Based Marketing and MicroTargeting, Part 4
How to Build a Super Sticky Homepage
Gender Marketing Differences for Professional Services
Rich Media, Gender-Based Marketing and MicroTargeting
Social Networks, Chat Rooms, Lycos and YouTube
Homepage as Bookcover

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