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Behavioral Targeting Archives
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Apr26
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Mar 4
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Rob Graham is a friend of mine and someone from whom I've learned a great deal about marketing and all that goes with it. Recently he sent me a copy of his latest book, Fishing From a Barrel. It's a...
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Feb18
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Dec13
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There are Behaviors and there is Engagement. The intersection of the two is what you want online.
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Nov17
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Gender-Based Loyalty and where to spend your money in 2007, Part Deux
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Nov10
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I'm following up to my comment in my previous post, this time looking at the second of the three Anil Batra posts I recommended previously.This second post does a good job giving an example of how changes in numbers can...
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