Behavioral Marketing Archives

Apr26
Defining Attention on Websites & Blogs Bibliography and Response to Marshall Sponder
Marshall Sponder's Paying Attention
Continue Reading
Dec13
Behaviors and Engagement Mechanics, Part 1
There are Behaviors and there is Engagement. The intersection of the two is what you want online. Continue Reading
Dec 7
For IMedia Agency Summit Folks (and others)
For IMedia Agency Summit Attendees (and others) Continue Reading
Nov17
Gender-Based Loyalty, part 2/4b
Gender-based Site Loyalty - Where to put your money in 2007 Continue Reading
Nov10
Increasing Value in Behavioral Ad Targeting
I'm following up to my comment in my previous post, this time looking at the second of the three Anil Batra posts I recommended previously.This second post does a good job giving an example of how changes in numbers can... Continue Reading
Is Behavioral Really Behavioral?
Are we understanding why consumers act or just seeing what they do and saying "Ah Ha! A Behavior!"? Continue Reading
 


Behavioral Marketing Archives

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