Here's listener favorites after the first month:
Schmoozing Basics - You're at a conference, convention, networking event and it's Meet and Greet time. You want to make a positive, lasting and rewarding impression on the people you meet but the follow-ups never seem to come in and you're not sure why. After all, you took your cues from everybody else and they seem to be doing okay.
Chances are they're doing just as well as you are, which means they're not getting any follow-ups, either...
...except for that one person over there. They've obviously been here before and people remember them, shake hands warmly and even smile when they say hello.
What's their secret?
There's no secret to making quick, good impressions that last a long time and generate business. Here's some basics for your next networking meeting.
Make Consumers Come Out At Night - The brain, like any other organ in the body, functions best when it has a good supply of healthy resources available for thinking, feeling, deciding, not to mention monitoring the rest of the body for signs of stress and fatigue.
Neuroscience has known for years that the brain functions along certain rhythms and that these rhythms play a major role in how well people think, evaluate information and make decisions.
At the end of the day, the brain's resources are nearing depletion and one of the reasons people can put off converting on a site is simply because they're tired. In fact, one reason we'll feel tired at the end of the day -- regardless of any physical exertion -- is because the brain's been working all day. The more the brain works the more it sends out a "get some rest" signal to the entire body.
Here's a simple trick or getting those end-of-day conversions and making consumers come out at night.
Presentation Basics and Avoiding Death-by-PowerPoint - There are several businesses that won't look at proposals, contracts, data or results unless its in PowerPoint. Yet there are few people who really enjoy sitting through a presentation, PowerPoint or otherwise.
But you can make your presentations into something people enjoy, willingly sit through and even look forward to. It's simple to do and something every marketer and business person understands.
And the best part is that it works for any kind of presentation, in any field and for any audience.
Two Signals That Community Troubles Are On Their Way - Part 1 - Businesses and groups can't constantly police social networks and sometimes trouble arises before it's recognized as such.
One specific type of trouble can be thought of as Dissension in the Ranks. All social networks, brand or otherwise, will have disagreements move through them. Unchecked some disagreements can lead to splintering with the two (or more) daughter groups as rivals, pulling an organization's attention back and forth and eventually disenfranchising followers from the organization or brand itself.
But disagreements are actually necessary for social systems to remain healthy and grow. Fortunately, it's possible to recognize one major danger signal that disagreements are escalating from friendly to heated to group threatening to network fracturing.
Even more fortunately, this danger sign is based on simple language use.
Are You Guilty of Mullerian Design - Designers love to go site hopping to see what other designers are doing, figure out what tools their using and, let's face it, see if there's anything worth stealing to make their own work better.
But before you copy a design, layout, widget or whatever watch out for Müllerian gotchas. Sometimes the best looking sites aren't the best loved by visitors and copying from them can cause RFM (recency, frequency, monetary) failures without being aware of what's happened.
Here are some simple steps to avoid this problem.
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