Long, long ago, NextStage's tagline was "Learn How the World Thinks...Now!". We were quite happy with that as a tag line because it exemplifies the basis of what NextStage did then and does now, make human thought marketably actionable. I'll admit we were taken aback when prospects heard our pitch -- it hasn't changed much -- and responded, "Why would I want to know what my customers think?" A response we heard almost as much was "Why should I care what my customers think?" Well, it turns out what we offered then we still offer now, then it was free, now it's for pay (just letting you know ahead of time, although we believe it's pretty inexpensive) -- You can learn how the world (or select parts of it) thinks now for only US$39.99/run.
Ten years ago nobody was interested. Now they are. Perhaps there's more interest in learning how the world -- or at least different regions of it -- think now. Or at least how the world was thinking in the last twenty-four hours (because that's how often the tool updates).
In any case, you can go to the NextStage SampleMatch World Report and see how people are thinking in different countries that we're monitoring. NextStage's SampleMatch Tool uses data collected by NextStage OnSite to determine how people are thinking, how they'll behave and what motivates them. As I write this, these tools are reporting on more than 70 countries.
Whoa!
One fascinating thing we've discovered so far is that the majority of people around the world use what we call a V14 Personality Style (you can learn more about these designations in the links below). That V14 hasn't changed in the time we've been betaing the tool (about three months). What does change fairly regularly are the secondary, tertiary and less used Personality Styles. The secondary and tertiary change at least once a week, and the Personality Styles representing lesser populations shift little.
It is an oddity.
You can also get an idea of how many individual locations NextStage's SampleMatch Tool is analyzing on NextStage SampleMatch's About page. Right now, for example, we're providing results for Albania through Ho Chi Minh City, Lam Dong, Viet Nam.
NextStage SampleMatch's function is to provide marketing and creative people actionable design data by region. Imagine yourself sitting in a mall watching people walking past and making highly accurate decisions about how each person shops, decides what to buy, what kinds of things trigger their interest, etc., and you get an idea of how NextStage's SampleMatch works.
And before I forget, the information can also be provided by zip/postal code, gender, age and industry, if desired.
So go take a look and let us know what you think.
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- BizMediaScience RichPersonae Archive
- NextStage's PersonaScope Tool
- Are Sarah Palin and Mitt Romney Getting Closer to Saying 'I do'?
- Sarah Palin and Ron Paul Won’t Be Heading to the Altar Any Time Soon
- Mastering Push and Pull
- Mastering the Ten Must Marketing Messages
- Know How Someone Is Thinking in Ten Seconds or Less
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Have you read my latest book, Reading Virtual Minds Volume I: Science and History? It's a whoppin' good read.
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