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Sep13
Selected Bibliography for "When it's OK to confuse your customers"
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral Metrics A month or so back I published When it's OK to confuse your customers on iMediaConnection and I'm grateful for the response.

Several readers wrote me asking for a bibliography. Here I present a general reading list for information on the power of confusion, deception, marketing, psychology and their intersection.

Enjoy!


Adam, S.; Mulye, R., Deans, K.; Palihawadana, D. 2001 A Three Country Comparison of Internet Marketing, . , Massey University, Auckland, NZ
Basu, Sudipta; Dickhaut, John; Hecht, Gary; Towry, Kristy; Waymire, Gregory 2009 27 Jan Recordkeeping alters economic history by promoting reciprocity, .Proceedings of the National Academy of Sciences V 106 , I 4 , DOI: 10.1073/pnas.0811967106
Carrabis, Joseph 2006 Reading Virtual Minds Volume I: Science and History, V 1 , Northern Lights Publishing , Scotsburn, NS
Edvardsson, Bo; Gustafsson, Anders; 2007 Analysis Of Triggers For Customer Switching Path - A Case Study At Volvo Car Corporation, . , Karlstad University , Karlstad University
Fehr, Ernst 2002 17 Jan The economics of impatience, .Nature V 415 , I 6869 , DOI: http://dx.doi.org/10.1038/415269a
Fehr, Ernst 2004 15 Apr The productivity of failures, .Nature V 428 , I 6984 , DOI: http://dx.doi.org/10.1038/428701a
Kahan, Dan 2010 21 Jan Fixing the communications failure, .Nature V 463 , I 7279 , DOI: http://dx.doi.org/10.1038/463296a
Krajbich, Ian; Camerer, Colin; Ledyard, John; Rangel, Antonio 2009 23 Oct Using Neural Measures of Economic Value to Solve the Public Goods Free-Rider Problem, .Science V 326 , I 5952
Layard, Richard 2010 19 Jan Measuring Subjective Well-Being, .Science V 327 , I 5965
Liat Goldfarb, Avishai Henik, 2006 Feb New Data Analysis of the Stroop Matching Task Calls for a Reevaluation of Theory, .Psychological Science V 17 , I 2 , DOI: http://dx.doi.org/10.1111/j.1467-9280.2006.01670.x
Masum, Hassan; Zhang, Yi-Cheng 2008 Manifesto for the Reputation Society, .First Monday
McCabe, Kevin; Houser, Daniel; Ryan, Lee; Smith, Vernon; Trouard, Theodore 2001 25 Sep A functional imaging study of cooperation in two-person reciprocal exchange, .Proceedings of the National Academy of Sciences of the United States of America V 98 , I 20 , DOI: 10.1073/pnas.211415698
McNamara, John M.; Barta, Zoltan; Houston, Alasdair I. 2004 15 Apr Variation in behaviour promotes cooperation in the Prisoner's Dilemma game, .Nature V 428 , I 6984 , DOI: http://dx.doi.org/10.1038/nature02432
Merrilees, Bill; Miller, Dale; 2007 Antecedents Of Brand-Personality In Australian Retailing: An Exploratory Study, , Griffith University
O'Cass, Aron; Julian, Craig; 2001 Fashion Clothing Consumption: Studying The Effects Of Materialistic Values, Self-Image/ Product-Image Congruency Relationships, Gender And Age On Fashion Clothing Involvement, 8 Pages, , Griffith University Gold Coast
Oswald, Andrew J.; Wu, Stephen 2010 29 Jan Objective Confirmation of Subjective Measures of Human Well-Being: Evidence from the U.S.A., .Science V 327 , I 5965
Schulz, Don E.; 2009 Spring Solving Marketing Problems with an Integrated Process, .International Journal of Integrated Marketing Communications V 1 , I 1
Shaikh, A. Dawn; Fox, Doug; Chaparro, Barbara S. 2007 Jan The Effect of Typeface on the Perception of Email, .Usability News (Software Usability Research Laboratory (SURL) at Wichita State University) V 9 , I 1
Shaikh, A. Dawn; Chaparro, Barbara S.; Fox, Doug; 2009 Oct The Personality of Terms and Concepts Used in Online Material, .Usability News (Software Usability Research Laboratory (SURL) at Wichita State University) V 11 , I 1
Vlok, Daniel 2005 An Assessment of the Knowledge Processing Environment in an Organisation - A Case Study, .189 Pages, , Rhodes University , Rhodes Investec Business School
Vogel, Gretchen 2004 20 Feb The Evolution of the Golden Rule, .Science V 303 , I 5661
Vohs, Kathleen D.; Mead, Nicole L.; Goode, Miranda R. 2006 17 Nov The Psychological Consequences of Money, .Science V 314 , I 5802
Wedekind, Claus; Milinski, Manfred 2000 5 May Cooperation Through Image Scoring in Humans, .Science V 288 , I 5467

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