I'm a member of the Association for Psychological Science (surprise!) and recently received an email about their upcoming conference. I'm sharing it here because a) it's a hoot and b) it's an excellent example of knowing your audience and designing material that specifically targets them. I hope you enjoy.
Have you seen your spam lately? The end of the world (EOW) is coming - sometime between May 21 and October 21. (Rounding error?) But....what if it's not just spam....
I hesitate to write this as the executive director of a scientific association and I hope you'll think no less of me (watch it...), but I personally have seen the signs, so it must be true. Really - signs, literally, as in on billboards and the sides of busses. Right next to "Got Milk?": "End of the World coming May 21 through October 21." (And I don't think they mean as in "coming to a theater near you.")
We at APS Headquarters are horrified. Why? The 2011 APS Convention begins May 26. What if this is our last one? Worse yet - what if it's interrupted? What if it never starts?
After we calmed down, we thought about how to make the EOW work for every APS Member coming to the Convention, even for those who have not yet decided. So ... here's our money-back APS Convention Guarantee:
Come to the 23rd Annual APS Convention May 26-29, in Washington DC. Register in advance at our oh-so-reasonable rates. And if the world ends anytime between May 21 and the end of the Convention on May 29, we will refund EVERY PENNY you spent. No questions asked -- registration, airline ticket, all local transportation, all hotel costs (INCLUDING MINI-BAR CHARGES), a per diem of $55 a day (the going rate), plus a couple of happy hour beers. All on us. How can you beat it? You can't.
So, see you all in DC for the convention (unless...)
Unfortunately, my schedule doesn't allow me to go. However, I'm keeping next year's time slot -- should there be a next year -- open.
Please contact NextStage for information regarding presentations and trainings on this and other topics.
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