For those who follow my other blogs (AllBusiness.com, An Economy of Meaning, That Think You Do, The Analytics Ecology and TriQuatroTriteCale), this will serve as an update to my and NextStage's recent activities... - PersonalLifeMedia CEO Susan Bratton interviewed me in a two part podcast on NextStageology, neuromarketing and more. Listen to Part 1 and Part 2
- Emer Kirrane did a biograph of me that I hope gives both chuckles and insights at Joseph Carrabis - Fear Álainn
- NextStage published a research paper, NSE Consumer Research Paper - The Selling Face: A Study of Face and Body Biases in Marketing Communications, Part 1, that deals with how cultural bias affects responses to marketing efforts. You can get a taste for the research at How Pretty Is Your Picture? (Koinophology)
- We've premiered three tools in the NextStage Members area, NextStage SampleMatch (determines what psychologic, behavioral and motivational drivers are best in different geographic locations), NextStage Predictive Echo (scans historical server log files and webpages to determine what will work and what won't work with audience) and NextStage Veritas Gauge (determines what percentage of visitors are filling out forms, blogs, etc., truthfully v fabricating). Members also get the results of the afore mentioned paper.
- We're finalizing plans for our Spring-Summer 2011 Training Schedule. Stay tuned.
- My current conference schedule includes:
- I'll be part of a panel on new marketing paradigms and another panel on neuromarketing at the March 2011 AMA Boston
- Reading Customer's Minds (presentation, booksigning, etc) at the 11-13 Apr 2011 Ad:Tech San Francisco
- NeuroAnalytics and NeuroMarketing at the 1-3 May 2011 IIR Chicago Conference
- NeuroAnalytics and NeuroMarketing as it applies to other analytics at the 17-18 May 2011 Text Analytics Conference, Boston, MA
Please contact NextStage for information regarding presentations and trainings on this and other topics. Sign up for the NextStage Irregular, our very irregular, definitely frequency-wise and probably topic-wise newsletter.
Have you read my latest book, Reading Virtual Minds Volume I: Science and History? It's a whoppin' good read.
And you can always follow me on Twitter. I don't twit often but when I do, it's with gusto!
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