The Science of Communicating & Marketing Your Business

A single use of NextStage Sentiment Analysis costs between US$10 and US$500 depending on who you are and what you want to know

NextStage Sentiment Analysis comes in three flavors; Basic, Intermediate and Advanced. NSSA Basic reports the author's attitude towards their material and/or audience - Positive, Neutral or Negative scaled from 0 to 100, and is most similar to the generic sentiment analysis reports provided by others

NSSA Intermediate includes the above Basic and also reports on the author's

• Confidence in their material
• Ability to "brand" their audience (to make the audience think about and remember the material)
• Intent towards their audience (shown on the right)
• Belief they are an Influencer, GateKeeper or Hub towards their audience

NSSA Advanced includes the above Basic and Intermediate reports, Suggestions, an XLS of the data forming the report and the following

• Ten Must Marketing Messages (shown on the right)
• Trust that the audience will understand and respond to the material as desired
• Affinity (shared group identity) with the audience
• Author-Audience Rich Persona
• Viral Capacity

NSSA Advanced, Intermediate and Basic are also available in bulk (10 and 100 run increments) at discount prices through the NextStage Store. Please contact NextStage directly for larger purchases.

Corporate rates for NSSA Advanced include one (1) hour phone consulting and report analysis for US$499.99/run

New (Wednesday, 26 May 10) - NextStage Sentiment Analysis Voices - The Voices version of NSSA allows users to submit a text file of URLs (minimum 100 entries, maximum 10,000 entries) for "bulk" analysis. Analysis can take anywhere from 1 to 24 hours and users are emailed an XLS of NSSA Advanced results with each URL's results data on an individual line. NextStage Sentiment Analysis Voices was suggested by Syncapse's Chris Berry.

Voices Pricing
1 run, 100 entries @ US$6,999.99
1 run, 1,000 entries @ US$32,499.99
1 run, 10,000 entries @ US$129,999.99

Please contact NextStage directly regarding using NextStage Sentiment Analysis Voices.

Do you have a free version?

Nope. We're strong believers in "A worker is worthy of their wages". We're told there's lots of free tools out there. Good for them and good for you if you use them and are satisfied. We've also been told there are tools out there that cost between US$20k-100,000k/use. Definitely good for them and good for you if you use them and are satisfied.

We've also been told there are no tools that offer the information our tools offer, have the documented accuracy our tools have and cost as little as our tools do. Our price point for the common user is based on an ages old philosophy; "The right to information is the right to be free".

How can your tools do so much, cost so little and be so accurate?

First, we do things differently. Second, we do things differently. Third, we do things differently. Fourth...

Seriously, we do do things differently. Firstly, our technology is based on completely different principles than others (the USPTO said we were creating a new field of technology when we got our patent). Secondly, our tools have been available in desktop versions since 2001-3 so placing those many years of use, experience, learning and knowledge into web-based tools wasn't a long shot. It would be nice to make US$100k/use but frankly, nobody at NextStage likes to work that hard and it takes much less time to sell 2,500 US$39.99 uses than it does to make one US$100k/use sale. We'll gladly charge you US$100k if you want us to, you'll get the same report, same accuracy, same amount of information as you would for US$39.99. If you really need to pay that kind of money to believe something is accurate...well, we hope you enjoy your new clothes, too.

Thirdly and lastly, our tools' accuracy comes from points 1 (greatly) and 2 (to a lesser extent) above. Our technology understands human thought patterns so it knows how someone is thinking when they do something and how others will respond when something is done. Each time one of our tools is used, all of our tools learn a little bit more about how people think. This 1 and 2 is why when Yahoo's Dennis Mortensen challenged us to prove our accuracy, we used independent groups and they determined our tools' accuracy at better than 98%.

Summary

I said at an eMetrics SF conference long ago that everybody would be using these kinds of tools someday. I also stated clearly that it wouldn't matter if you were using NextStage's tools or someone else's tools, but everybody would be using these kinds of tools.

Based on usage patterns, traffic, all the usual indicators, it's nice to know how prophetic I can be sometimes.

Please contact NextStage for information regarding presentations and trainings on this and other topics.

Links for this post:

• "...programmable device..." and "...how a person is thinking."
• NextStage Receives First Patent
• Sentiment Analysis, Anyone? (Part 1)
• Canoeing with Stephane (Sentiment Analysis, Anyone? (Part 2))
• Understanding and Using NextStage's Level 1 Sentiment Analysis
• NextStage Sentiment Analysis, Beta Test, Phase 2
• Once Upon a Beta: My NSSA Experience
• Sentiment Analysis 101
• NSE Evolution Technology Research Paper - Machine Detection of Website Visitor Age and Gender via Analysis of Psychomotor Behavioral Cues

• 21 Sept 2010 - Social Media Messaging with Meaning in Concord, NH

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