The Science of Communicating & Marketing Your Business

<MeaCulpaDept>
28 Aug 09, 9:30amET

I realized this morning I had duplicated video 4 in this list. That's been corrected and video 5 is now in the correct place. Mea culpa, folks.
</MeaCulpaDept> 

This blog post provides ancilliary information for my latest iMediaConnection article, Website design faux pas and how to avoid them.

This post includes:

• videos of the Masters Class I conducted at the iMedia's June 2009 Brand Summit in Colorado Springs
• larger images for your viewing pleasure
• a bibliography for your own explorations

Enjoy.

Images from the article

Figure 1

  Figure 2

Figure 3

Figure 4

Figure 5

Figure 6

Figure 7

Figure 8

Figure 9

And of course, no Joe Carrabis article would be complete without a bibliography...

1. Adam, S., R. Mulye, Deans, and D. Palihawadana. 2001. A Three Country Comparison of Internet Marketing. Australian and New Zealand Marketing Academy Conference. Massey University, Auckland, NZ. Http://www.stewartadam.com/publications/adam_mulye_deans_ANZMAC_2001.pdf.
2. Bernard, M. 1999. Preliminary Findings on the Use of Sitemaps. Usability News (Software Usability Research Laboratory (SURL) at Wichita State University) 1(1), January. Http://www.surl.org/usabilitynews/11/pdf/Usability%20News%2011%20-%20Bernard.pdf.
3. Berthon, P. R., et al. 2001. Organizational and Customer Perspectives on Brand Equity: Issues for Managers and Researchers. ANZMAC2001. Http://smib.vuw.ac.nz:8081/WWW/ANZMAC2001/anzmac/AUTHORS/pdfs/Berthon.pdf.
4. Bicknell, J. 2007. Explaining Strong Emotional Responses to Music. Journal of Consciousness Studies 14(12):5–23.
5. Carlson, J., S. Muthaly, and P. Rosenberger. 2002. GOAL! An exploratory study of the information content in the Australian National Soccer League websites. In Marketing and Market Research (350204). Swinburne University of Technology. Http://search.arrow.edu.au/main/redirect_to_title?identifier=oai%3Aarrow.nla.gov.au%3A1209122445219151.
6. Carrabis, J. 2001. Internal Experience and the Web. Scotsburn, NS: NextStage Evolution Research Paper.
7. ------. 2004. A Primer on Modality Engineering. NextStage Evolution Research Whitepaper. Scotsburn, NS: Northern Lights Publishing.
8. ------. 2005. Case Study - User Migration and Site ReDesign. Case study. NextStage Evolution. Scotsburn, Nova Scotia, Canada. Http://www.nextstagevolution.com/pdfdownload.cfm?thisone=nsecsumasr.pdf.
9. ------. 2005. Defining the Visitor Action Metric. NSE Marketing Paper. NextStage Evolution. Http://www.nextstagevolution.com/pdfdownload.cfm?thisone=nsempvam.pdf.
10. ------. 2005. Usability Studies 101: Barriers to Entry. ImediaConnections. Http://www.imediaconnection.com/content/6046.asp.
11. ------. 2005. Usability Studies 101: Defining Visitor Action. ImediaConnections. Http://www.imediaconnection.com//content//6330.asp.
12. ------. 2005. Usability Studies 101: Design Questions. ImediaConnections. Http://www.imediaconnection.com/content/7321.asp.
13. ------. 2005. Usability Studies 101: Follow the Eye. IMediaConnections. Http://www.imediaconnection.com/content/6569.asp.
14. ------. 2006. BizMediaScience Rich Media Archive. BizMediaScience. Http://www.bizmediascience.com/media_strategies/rich_media/.
15. ------. 2006. Can Customers See Your Information? ImediaConnections. Http://www.imediaconnection.com/content/8797.asp.
16. ------. 2006. Directing Your Customer’s Gaze. ImediaConnections. Http://www.imediaconnection.com/content/8601.asp.
17. ------. 2006. Focusing Your Customer’s Attention. ImediaConnections, 24 February. Http://www.imediaconnection.com/content/8412.asp.
18. ------. 2006. How to Create a Super-Sticky Homepage. ImediaConnections. Http://www.imediaconnection.com/content/12444.asp.
19. ------. 2006. Know Your Audience, and Reach It. ImediaConnections. Http://www.imediaconnection.com/content/10732.asp.
20. ------. 2006. Reading Virtual Minds: Understanding and Using Evolution Technology Volume I - Science and History. Scotsburn, NS: Northern Lights Publishing.
21. ------. 2007. 6 Ways to Make Your Ads Sticky. IMediaConnection. Http://www.imediaconnection.com/content/13220.asp.
22. ------. 2007. Defining Attention on Websites & Blogs. IMediaConnection. Http://www.imediaconnection.com//content//14568.asp.
23. ------. 2007. God, Satan and your brand website. ImediaConnections. Http://www.imediaconnection.com//content//17287.asp.
24. ------. 2007. Help visitors focus and reap the rewards. ImediaConnections. Http://www.imediaconnection.com//content//16533.asp.
25. ------. 2007. Impact (The Use of Colors and Color Imagery in Direct Response Marketing and eBranding). Scotsburn, NS: NextStage Evolution. Https://www.2checkout.com/2co/buyer/purchase?sid=81373&quantity=1&product_id=7.
26. ------. 2007. Intelligent Website Design: Expand Your Market. ImediaConnections. Http://www.imediaconnection.com//content//15697.asp.
27. ------. 2007. Making Visitors Want It Now. Http://www.allbusiness.com/marketing-advertising/internet-marketing/4354179–1.html.
28. ------. 2007. Priming the Conversion Pump with Color. AllBusiness.com. Http://www.allbusiness.com/marketing-advertising/internet-marketing/4354404–1.html.
29. ------. 2007. Priming the Conversion Pump with Images. AllBusiness.com. Http://www.allbusiness.com/marketing-advertising/internet-marketing/4554354–1.html.
30. ------. 2007. Tips for Your Next Website Redesign. IMediaConnection. Http://www.imediaconnection.com//content//14339.asp.
31. ------. 2007. Using Images to Create Visitor Rapport or “That Little Look..” AllBusiness.com. Http://www.allbusiness.com/marketing-advertising/internet-marketing/4968229–1.html.
32. ------. 2007. Using Sound and Music on Websites. IMediaConnection. Http://www.imediaconnection.com/content/13098.asp.
33. ------. 2007. Websites: You’ve Only Got 3 Seconds. ImediaConnections. Http://www.imediaconnection.com//content//14147.asp.
34. ------. September 2008. From TheFutureOf (22 Jan 08): Starting the discussion: Attention, Engagement, Authority, Influence, …. The Analytics Ecology. Http://www.theanalyticsecology.com/?p=13.
35. ------. September 2008. From TheFutureOf (7 Nov 08): Debbie Pascoe asked me to pontificate on “What are we measuring when we measure ‘engagement’?”. The Analytics Ecology. Http://www.theanalyticsecology.com/?p=137.
36. ------. 2008. Meet Online Engagement’s Little Friend, Satisfaction. AllBusiness.com. Http://www.allbusiness.com/marketing-advertising/marketing-advertising/10174308–1.html.
37. ------. 2008. Troublesome Targets: Where Analytics and Audiences. AllBusiness.com. Http://www.allbusiness.com/retail/retailers-nonstore-retailers-mail-order-internet/7065845–1.html.
38. ------. 2009. Canoeing with Stephane (Sentiment Analysis, Anyone? (Part 2)). BizMediaScience. Http://www.bizmediascience.com/2009/06/canoeing_with_stephane_sentime.html.
39. ------. 2009. A Demonstration of Professional Test-Taker Bias in Web-Based Panels and Applications. Scotsburn, NS: NextStage Evolution.
40. ------. 2009. Machine Detection of and Response to User Non-Conscious Thought Processes to Increase Usability, Experience and Satisfaction - Case Studies and Examples. In Towards a Science of Consciousness: Hong Kong 2009. Tucson, AZ: University of Arizona, Center for Consciousness Studies.
41. ------. 2009. Relevancy, or “Oh, gosh. Joseph’s been at it again.” BizMediaScience. Http://www.bizmediascience.com/2009/06/relevancy_or_oh_gosh_josephs_b.html.
42. ------. 2009. Sentiment Analysis, Anyone? (Part 1). BizMediaScience. Http://www.bizmediascience.com/2009/06/sentiment_analysis_anyone_part.html.
43. ------. 2009. Why hasn’t Marketing caught on as a “Science?”. AllBusiness.com. Http://www.allbusiness.com/marketing-advertising/marketing-advertising/12316252–1.html.
44. Carrabis, J., and S. Carrabis. 2009. Designing Information for Automatic Memorization (Branding). Scotsburn, NS: NextStage Evolution.
45. Carrabis, S. 2007. DeBranding. Hungry Peasant. Scotsburn, NS: Northern Lights Publishing. Http://www.hungrypeasant.com/pdfdownload.cfm?thisone=articles/Susan/SusanCarrabisFromtheCroftersLoftDeBranding.pdf.
46. Chaparro, B. S. 2008. Usability Evaluation of a University Portal Website. Usability News (Software Usability Research Laboratory (SURL) at Wichita State University) 10(2), October. Http://surl.org/usabilitynews/102/portal_usability.asp.
47. Dutton, W. H., and A. Shepherd. 2003. Trust in the Internet: The Social Dynamics of an Experience Technology. Oxford Internet Institute. University of Oxford: Oxford Internet Institute. Http://www.oii.ox.ac.uk/resources/publications/RR3.pdf.
48. Johansson, P., L. Hall, S. Sikstrom, and A. Olsson. 2005. Failure to Detect Mismatches Between Intention and Outcome in a Simple Decision Task. Science 310(5745), 7 October:116–19. Http://www.sciencemag.org/cgi/reprint/310/5745/116.pdf.
49. Kitagawa, N., and S. Ichihara. 2002. Hearing visual motion in depth. Nature 416(6877), 14 March:172–74. Http://www.nature.com/nature/journal/v416/n6877/pdf/416172a.pdf.
50. Kohler, E., et al. 2002. Hearing Sounds, Understanding Actions: Action Representation in Mirror Neurons. Science 297(5582), 2 August:846–48. Http://www.sciencemag.org/cgi/reprint/sci;297/5582/846.pdf.
51. Lee, N. R. 2002. Colour as a tool for e-branding. Eun-Seon. MA Design Futures. Http://www.colormatters.com/research/nrl_ebrand3.pdf.
52. Lida, B. 2002. Can Personality Be Used to Predict How We Use the Internet? Usability News (Software Usability Research Laboratory (SURL) at Wichita State University) 4(2), July. Http://www.surl.org/usabilitynews/42/e-shopping_personality.asp.
53. Mort, G. S., and J. Drennan. 2001. M-Marketing: New Directions in B2C E-Business. ANZMAC2001. Http://smib.vuw.ac.nz:8081/WWW/ANZMAC2001/anzmac/AUTHORS/pdfs/Mort.pdf.
54. Murphy, J., C. Hofacker, and R. Mizerski. 2006. Primacy and recency effects on clicking behavior. Journal of Computer-Mediated Communication 11(2). Http://jcmc.indiana.edu/vol11/issue2/murphy.html.
55. Otamendi, R. D., J. Carrabis, and S. Carrabis. 2009. Predicting Age & Gender Online. Brussels, Belgium: NextStage Analytics.
56. Paynter, J., and S. Satitkit. 2002. User Perceptions of Travel Industry Websites. ANZMAC. Http://smib.vuw.ac.nz:8081/WWW/ANZMAC2001/anzmac/AUTHORS/pdfs/Paynter.pdf.
57. Peter J. Rentfrow, Samuel D. Gosling, and Jeff Potter. 2008. A Theory of the Emergence, Persistence, and Expression of Geographic Variation in Psychological Characteristics. Perspectives on Psychological Science 3(5):339–69. Http://www3.interscience.wiley.com/cgi-bin/fulltext/121394239/PDFSTART.
58. Satitkit, S., and A. Everett. 2001. Strategies for developing web sites for the travel industry. In Bridging Marketing Theory and Practice. Wellington: Massey University.
59. Schraefel, M. 2007. What is an analogue for the semantic web and why is having one important? In Proceedings of the eighteenth conference on Hypertext and hypermedia, 123–32. Manchester, UK: ACM (NYC). Http://portal.acm.org/ft_gateway.cfm?id=1286271&type=pdf&coll=GUIDE&dl=GUIDE&CFID=47214215&CFTOKEN=67351009.
60. Selvidge, P. 2003. Examining Tolerance for Online Delays. Usability News (Software Usability Research Laboratory (SURL) at Wichita State University) 5(1), October. Http://surl.org/usabilitynews/51/delaytime.htm.
61. Shaikh, A. D., B. S. Chaparro, and D. Fox. 2006. Perception of Fonts: Perceived Personality Traits and Uses. Usability News (Software Usability Research Laboratory (SURL) at Wichita State University) 8(1), February. Http://www.surl.org/usabilitynews/81/PersonalityofFonts.asp.
62. Shaikh, A. D., D. Fox, and B. S. Chaparro. 2007. The Effect of Typeface on the Perception of Email. Usability News (Software Usability Research Laboratory (SURL) at Wichita State University) 9(1), January. Http://www.surl.org/usabilitynews/91/POF2.asp.
63. Vohs, K. D., et al. 2008. Making Choices Impairs Subsequent Self-Control: A Limited-Resource Account of Decision Making, Self-Regulation, and Active Initiative. Journal of Personality and Social Psychology 94(5):883–98. Http://www.apa.org/journals/releases/psp945883.pdf.
64. Walvis, T. H. 2007. Three laws of branding: Neuroscientific foundations of effective brand building. Journal of Brand Management 16(3), 28 December:176–94.
65. Wolfe, J. M., T. S. Horowitz, and N. M. Kenner. 2005. Rare items often missed in visual searches. Nature 435 (26 May):439–40. Http://www.nature.com/nature/journal/v435/n7041/pdf/435439a.pdf.
66. Zell, E., and M. D. Alicke. 2009. Self-evaluative effects of temporal and social comparison. Journal of Experimental Social Psychology 45(1), January:223–27. Http://www.sciencedirect.com/science?_ob=MImg&_imagekey=B6WJB-4TJTXDC-4–3&_cdi=6874&_user=10&_orig=search&_coverDate=01%2F31%2F2009&_sk=999549998&view=c&wchp=dGLbVtz-zSkzV&md5=7b19a1821f9a6dc9c600478a201d8ae8&ie=/sdarticle.pdf.
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