I've been working with a fellow researcher for about the past three months perfecting a Relevancy metric. I've been thinking about a Relevancy metric for a while, it just took three months of study to finalize a math I'm comfortable with. Relevancy, Joseph? What do you mean by relevancy?
Ah, good question that. I'm sure what I mean by it isn't what others mean by it. I mean, why should I start now?
The NextStage Relevancy metric measures "How relevant/important is this info to the visitor right now?"
And one may rightly ask "How is relevancy relevant?"
Ah...well now...
To answer that one has to know that one of the things NextStage's ET can do is determine a visitor's internal time-sense. How I think, conceptualize and work with time is different from yours, yours is different from the person sitting next to you, so on and so forth. There are cultural similarities, to be sure, and part of how people conceptualize time is based on neurophysiology.Beyond that, though, it's an individual kind of thing. So relevancy as a measure of "What's important right now?" is...umm...important because it tells you when someone will act upon the information presented to them. Are they going to buy a car within the next 24 hours or within the next 24 days? Are they planning a trip or taking one now? Are they researching some medical information because their toe is falling off or because they saw something on the news and couldn't believe what they saw?
IE, how important is the information on the site to the visitor now? When will it be important to them? When will they most likely act upon the information?
How relevant is it to them?
Relevant Blog Posts
I won't get into the neuromathematics of Relevancy (you wouldn't want me to. Trust me) and will offer that it's obvious my differing blogs serve different audiences who have different needs. For example, how relevant to readers were my last two blog posts here on BizMediaScience?
My usual readership have rich personae of V16, V17, V18, O2, K1, K5 and K7. Don't worry what these designations mean, I love you all. Let's just offer that my usual readership reads my BizMediaScience blog posts more for the personality of my writing rather than the actual information provided (and I thank you for it).
But I've gathered a following on Twitter now and Twitterers have some very different {C,B/e,M} matrices (V9, V16, V19, A6, A7, O3, G1, T5, T8 and T9 and yes, I love you, too).
So, if nothing else, I now know what Twitterers (at least those following me) value and think is important, and when and how it is important to them. And that it's about twice as relevant to those folks as it is to my usual readership. Specifically, the Twitter based audience is looking for a) an edge, b) an advantage and c) learning. The slight increase on Canoeing with Stephane (Sentiment Analysis, Anyone? (Part 2)) is due to their study of a direct application. The T-based rich personae, I suspect, are either a) possible competitors, b) people concerned/disturbed by ET or c) people not sure they understand it because those T-based rich personae are demonstrating anxiety elements.
No need to be anxious or competitive. If Rene hasn't told you yet, we're willing to work with everyone. And I enjoy teaching.
Anyway, matching the visitor's concept of relevancy to the information presented means one can know how long visitors will wait for something and when they believe they'll be able to make use of it.
Pretty relevant if you're doing information design...or branding...or marketing...or product planning...or strategizing...or thinking about entering new markets...or planning a product launch...don't you think?
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- Responding to BT and Privacy, Part 3
- Key Elements for Maximum Email Newsletter ROI - Email Newsletter, Email Marketing Podcast Part 1
- Key Elements for Maximum Email Newsletter ROI - Email Newsletter, Email Marketing Podcast Part 2
- Rich Personae links:
- BizMediaScience Blog Posts
- Where You Should Stick Your Ad and Why (Page 5 of 10)
- presenting a formal research paper entitled Machine Detection of and Response to User Non-Conscious Thought Processes to Increase Usability, Experience and Satisfaction - Case Studies and Examples at The 7th International Conference on Computing, Communications and Control Technologies: CCCT 2009, The 2nd International Multi-Conference on Engineering and Technological Innovation: IMETI 2009 10-13 July 09 in Orlando, Florida
- Bentley College KM Forum Symposium, "Multi-cultural collaboration: Working in Teams across Disciplines, Geographies, and Languages", 30 Jun 09
- The 4th Annual SNCR Research Symposium & Awards Gala at Harvard University in Cambridge, MA, 5-6 Nov 09
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