How many of you are familiar with Google's Latitude, a product that lets you keep track of where people are. What kind of metrics come out of this? I don't know, that's why I'm asking.
I can tell you a lot about the psycho-cognitive and -emotional makeup of people who latitude themselves.
One of my areas of research is predictive analytics.
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I probably don't use the term the way most others do. My usage comes from one of the think tanks I'm associated with. Predictive Analytics is the ability to take something and determine with a high degree of accuracy how well that something will do what it's suppose to do. This kind of predictive analytics is used everywhere from determining MTBF of helicopter rotors to how well marketing efforts will do in their target audiences.
Some people will hear its description and uses and think "trend analysis" and while I won't argue, I'd offer that predictive analytics is to trend analysis what saying "You can have any color you'd like in our portfolio" then showing them only black is.
Predictive Analytics is closely aligned to and sometimes confused with Persuasion Analytics. The latter, again with a high degree of accuracy, is where predictive analytics intersects with things like neuromathematics, neuroeconomics, neurothis-and-that.
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First blush from all this; people who latitude themselves are people who want you to know where they are at specific times. Well, Duh! It's also great for people who want to know where you are at specific times. Well, umm...
The former isn't of any real interest. The latter, though. I know valuable domestic animals are radio-tagged so they can be quickly recovered if lost or stolen. I also know that there are transmitters small enough to be ingested without notice and powerful enough to be tracked from miles away.
So parents wanting to know where their children are...that I can accept so long as no privacy issues are violated. Spouses uncertain of their partners...
Yep, very curious to know what kind of metrics are going to show up from this.
And I'll bet both predictive and persuasion analytics forms are going to be used bigtime.
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- teaching a Masters Class among other things at the iMediaConnection Brand Summit 7-10 June 09 in Colorado Springs, Colorado
- doing a presentation on Machine Detection of and Response to User Non-Conscious Thought Processes to Increase Usability, Experience and Satisfaction - Case Studies and Examples at the Towards a Science of Consciousness 2009 11-14 June 09 in Hong Kong, China
- presenting a formal research paper entitled Machine Detection of and Response to User Non-Conscious Thought Processes to Increase Usability, Experience and Satisfaction - Case Studies and Examples at The 7th International Conference on Computing, Communications and Control Technologies: CCCT 2009, The 2nd International Multi-Conference on Engineering and Technological Innovation: IMETI 2009 10-13 July 09 in Orlando, Florida
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