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Next is information you'll need to listen in, participate (we'll be taking listener calls) and so on. "Under the fold" I'm sharing how Obama's and McCain's campaign sites changed when we weren't looking.

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Episode 23: The world will fundamentally change on Election Day - The Big Shoe talks to Joseph Carrabis for a preview and a review of political social media efforts and effects. Carrabis is Chairman and Chief Research Officer of NextStage Evolution, LLC, NextStage Global LTD, and a founder of KnowledgeNH, NH Business Development Network and the Center for Semantic Excellence. He's a Senior Research Fellow and Advisory Board Member to the Society for New Communications Research and frequent contributor to Some Election 08. You've heard the pundits and the pollsters but what does Joseph's online predictive crystal ball tell about how close the election is; how messages are being received and re-interpreted and if O.J. Simpson is really a factor. We'll catch up on Joseph's consulting business and share best practices for marketers in the fields of predictive intelligence, persuasion engineering and interactive analytics. Joseph Carrabis and The Really Big Shoe will reveal what's behind the voting booth curtain.

Call ID: 18410

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You've heard the pundits and pollsters but have you got your predictive analytics fix on Election 2008? Joseph Carrabis is our guest for a preview and a review of political social media efforts and effects. As Chairman and Chief Research Officer of NextStage Evolution, Joseph has been feeding us nuggets at www.SoMeElection08.ning.com. We'll look at the political and business ramifications of the science and art of predictive intelligence, persuasion engineering and interactive analytics. Most importantly, The Really Big Shoe will reveal what's behind the voting booth curtain.

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Call ID: 18410
Scheduled Date&Time: Fri, October 31, 2008, 03:02 PM EDT

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The last time I commented on the actual campaign websites was in Designing a Political Language Engine (WindKiller's PWB comment) and What's Happening Up North?. What's happened since then?

Oh...just a little.

Here's how Senators McCain's and Obama's website has changed their communication styles over time:

Forget what the Vs and As and Ks mean, just notice how often they're changing. My guess is they'll continue to change daily as the election gets closer. Senator McCain's website's relative communicative stability over the time period detailed is (I believe) a kind of equation that looks like

What I mean by this is that for the longest time Candidate McCain pretty much gave one message to his audience. There were minor shifts and alterations, and pretty much it was one message. Now things are tighter and Candidate McCain is changing his message and his messaging as the days grow shorter and his campaign works to find the magic bullet that will stop the Obama machine.

Senator Obama's website comes in two parts, splash and main with splash being variations of the join/learn page shown here. The variations here show something that (I've heard) the Obama campaign does very well; respond rapidly to changes in its audience base.

Some readers might take that as "Obama changes his story as it suits him" and that's not what I'm suggesting. How the message is delivered (the images, words, ...) changes as their audience shifts. What the message is stays (I'm guessing) the same.

I will offer that if the site is an echo of the man, then Senator Obama has the ability to rapidly and easily change his approach to problem solving.

Again, I'm neither implying nor stating that Senator Obama changes his opinions on things (he may, I don't know). I'm suggesting that if (IF!) his site is a product of his beliefs and methods then he has the ability to change how he solves problems when he recognizes that a present strategy isn't working. The problem doesn't change nor does the desire to solve it, only the methodology changes. This is what all that {C, B/e, M} stuff was about in Do McCain, Biden, Palin and Obama Think the Way We Do? (Part 1) et al.

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