- Corporate
- Government
- Media
- Nonprofit/NGO
- Academic
- Technology Innovation (for New Communications and Social Media Technology Vendors)
We have seven (7) categories this year.
1. Online Reputation Management
A case study submission in this category should explain how an organization is monitoring conversations and content online related to its brand, product or service. The case study should also explain what the organization is doing to either encourage or counter this information online.
An example: An organization that found consumer criticism of its service online, and what it did to discover, strategize and respond to that criticism. An explanation of the outcome of the response would also aid the nomination.
2. Behind the Firewall
A case study submission in this category should explain how an organization is using new communication and/or social media tools internally to enhance employee communications
An example: An organization that uses a blog internally to communicate with employees, or has built an internal online community for its employees.
3. Blogger Relations
A case study submission in this category should explain how an organization is proactively engaging and building relationships with bloggers as part of an initiative, campaign, or ongoing program.
An example: An organization that successfully worked with its industry bloggers around a milestone or an announcement.
4. External Communications & Communities
A case study submission in this category should explain how an organization is communicating with and/or participating in external online communities. This includes both online communities built and managed by the organization as well as other communities and social networks.
An example: An organization that has official spokespeople participating in an industry forum or message board. The external community could also be associated with a social network, like Facebook or MySpace.
5. New Media Creation
A case study submission in this category should explain how an organization is creating and using social media and new communications tools and technologies, with an emphasis on audio, video and imagery.
An example: An organization that created a podcast series or a video blog. An explanation of why a particular medium was chosen and how it aided with a communication or marketing strategy would be helpful.
6. Collaboration & Co-creation
A case study submission in this category should explain how an organization is using new media tools to either help groups and teams communicate and collaborate in new ways, or is using new media as the means for enabling outside sources to provide input and ideas in a collaborative way.
An example: An organization that's using a wiki to communicate and exchange ideas. Another example nomination could be an organization that's enabling consumer to submit their ideas and inputs on products and services.
7. Mobile Media
A case study submission in this category should explain how an organization is using mobile media in its communication or marketing projects.
An example: An organization creating mobile applications or using SMS as part of a campaign or initiative.
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