Marketers and people in social media can't seem to get enough sex. What do men do? What do women do? Why do they do it? I sometimes wonder if the sexes and the differences between them is all marketers and social media folks think about. (can't wait to see where this post shows up in the search engines and yes, I'm intentionally writing the intro this way to test a theory)
Susan Bratton (right) interviewed me for her DishyMix podcast a while back (see links below). Susan followed that up by placing me first among equals of interesting interviews she'd done (high praise, me thinks. I once told a friend that the first time I met Susan Bratton I understood what the ancients meant by "Artemis" (below)).
This time out Susan asked her readers questions that they would like to ask me about marketing and social networks as they pertain to everyone's favorite topic. I've been answering them in my travels and you can find the first one at How to Entice Men vs. Women with Marketing Messages - Guest Blogger Joseph Carrabis.
The first question came from Susan herself, "If I were launching a social networking site for boomers, what words would I use to entice men to join and what would inspire women to sign up? What words would be different? How would I evocatively articulate value so that I had a higher number of conversions? And are there any reasons that both men and women share in their desire to connect online with others?"
Susan's first question took me four posts to answer (you can read the entire series at the above link). The second question came from Dave Evans, CEO, Digital Voodoo, "I hear a lot about female intuition and influence, and about male command and control. As marketers transition from traditional media, which I'd consider to be control-centric, to Social Media that is clearly all about influence this discussion becomes more important.Given that are more than few female executives are running top-flight agencies and media units, women can evidently 'learn' to operate quite effectively from a position of control versus influence. My question is 'Will men be able to do the reverse? Will male executives be able to move comfortably into Social Media, where control is replaced with influence?'"
This was an excellent question that (I believe) I answered inadequately at Guest Blogger Joseph Carrabis Answers Dave Evans, CEO of Digital Voodoo's Question About Male Executives Wielding Social Media Influence on Par with Female Executives. I'll be sending Susan a follow-up response -- based on a weekend's worth of thinking and reading -- today.
Stay tuned.
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- DishyMix's Susan Bratton interviews Joseph Carrabis on "Why People Do What They Do - Brain Science"
- DishyMix's Susan Bratton thinks I'm Pretty!
- Episode 23: Joseph Carrabis, Founder, NextStage Evolution on "Why People Do What They Do."
- Tribute to DishyMix Guests - Key Take Aways from Thought Leaders in Media, Marketing and the Internet
- SUNY Marketing Professionals Conference at the Fashion Institute of Technology in NYC, 11-13 June 08
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