This is the finale entry in an arc inspired by a NewComm Forum 08 presentation I gave entitled "Whispering to Be Heard: The Art and Science of Buzz Marketing". You can find links to previous entries in this arc at the bottom of this post.
The presentation dealt with
- TS Eliot,
- Ezekiel discovering that the limit of his knowledge isn't the limit of what is knowable,
- How to have fun with beehives and the people inside them
and Mighty Mouse
This time out, exactly how Mighty Mouse will save the day (and another prediction).
The new goal of advertising and marketing will be helping consumers brand themselves.
Anybody want to hear about the big computer company that turned bloggers around one more time? (everybody was citing Dell in their presentations)
Herding cats is possible. There's lots of case studies and the methodology is well documented and easily understandable.
Anybody guess how to do it?
What's the best way to herd cats? Get a very well trained mouse.
Summary
People seek meaning in their lives and one of the ways they get that meaning is by self-branding, creating an identity for themselves based on what they have around them.
Lee Iacocca said "People want economy and they'll pay any price to get it"
I offer "People want simplicity and they'll pay any price to get it."
You can start a conversation and you must be prepared for the consequences.
But always always always it's easier to control a conversation you start than one you enter.
Invest in Mice.
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- Society for New Communications Research
- NewComm Forum 2008
- SNCR NewComm Forum Day 2 - TS Eliot, Ezekiel, Beehives and Mighty Mouse
- TS Eliot, Ezekiel, Beehives and Mighty Mouse - Why "Whispering to Be Heard"?
- TS Eliot, Ezekiel, Beehives and Mighty Mouse - TS Eliot does Information Mechanics
- TS Eliot, Ezekiel, Beehives and Mighty Mouse - Ezekiel Hits His Wall
- TS Eliot, Ezekiel, Beehives and Mighty Mouse - BeeHive the Icebox, There's a Sheet of Glass
- Bloggers, influence and your brand
- Controlling a brand conversation
- Mr. Engineer? Facebook is on line 1
- Know How Someone Is Thinking in 10 Seconds or Less Half-day training at the Fashion Institute of Technology in NYC, 13 June 08
- SUNY Marketing Professionals Conference at the Fashion Institute of Technology in NYC, 11-13 June 08
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