This is the final entry in the Lust in Trunslootion blog arc. Most of the arc was written in an Oakland airport coffee shop on Friday, 25 Apr 08. Minor modifications for continuity, intro and outros were added on Monday and Tuesday, 28-29 Apr 08. The arc itself grew out of an appreciation for what's been lost in modern language and knowing times of creation and posting is relevant to what is written.
Part 1 dealt with lost verb tenses, part 2 with declining nouns and part 3 with modern English's -- heck, modern society's -- inability to let people change over time. Part 4 dealt with the social implications inherent in using language that understands the temporality of nouns. as demonstrated in our ancients thinking that if they got Torg The Hunter's favorite spear they could hunt as well as Torg, a fallacy perpetuated in modern advertising and marketing in the form of celebrity endorsements and such.
This post concludes that thought.
But people are people are people and people like shortcuts. We're basically a sedentary species (I'm always amused by commercials for fitness equipment. Exercising isn't in our nature. Look at the great apes. Heck, look at the past 20,000 years of recorded history. People rested whenever and wherever they could. We, as a species, won't work or otherwise expend effort unless we have to.FYI and to keep myself honest, this makes good evolutionary biology sense. All species rest as much as possible. It conserves fuel). It took Torg years to acquire all that hunting skill and who wants to go through all that?
But wait a second...doesn't Torg always use that spear? Then Torg's hunting prowess must be due in part at least to that spear, right? Heck, take Torg's spear and you're as good a hunter as Torg is, QED.
Isn't that why my generation went nuts with CoonSkin Caps? Isn't that why sports teams are named Jaguars instead of Tulips? Isn't that why celebrity endorsements exist in the first place? Do you really think you'll be as good a (take your pick) as (take your pick) because you (take your pick)?
And we swear, as a culture, that we don't believe in magic anymore.
The more people came together the more variation there was in the gene pool and in ways of thinking and understanding (no idea if one lead to the other or not or even which came first) and eventually Torg's spear became more important than Torg. Property became more important than person somewhere around 10,000BC (generally speaking. There are cultures that haven't changed much in the past 12-15k years and you can still find the ancient thoughts echoed in their tongues).
All thoose from sooting in an Oakland airport kaffe shap while wooting for my plune. It's amazing how much we've lust in trunslootion, usn't aite?
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- Lust in Trunslootion Part 1
- Lust in Trunslootion Part 2
- Lust in Trunslootion Part 3
- Lust in Trunslootion Part 4
- This is Your Brain on the Internet at Emetrics SF on 8 May 2008
- Know How Someone Is Thinking in 10 Seconds or Less Half-day training at the Fashion Institute of Technology in NYC, 13 June 08
- San Francisco Emetrics Marketing Optimzation Summit, 4-7 May 08
- International Communication Association's Communicating for Social Impact, the 58th Annual Conference of the International Communication Association at Le Centre Sheraton Hotel, Montreal, Quebec, Canada, May 22-26, 2008
- SUNY Marketing Professionals Conference at the Fashion Institute of Technology in NYC, 11-13 June 08
Sign up for the NextStage Irregular, our very irregular, definitely frequency-wise and probably topic-wise newsletter.
Comment Preview