Okay, what do TS Eliot, Ezekiel, Beehives and Mighty Mouse have in common, let alone what do they have to do with the SNCR NewComm Forum? Glad you asked.
TS Eliot, Ezekiel, Beehives and Mighty Mouse are the four main points of my presentation later today, Whispering to be Heard: The Art and Science of Buzz Marketing.
Viral, WOM, Buzz marketing. There are rules to this stuff? What do you mean, you can predict how well a campaign will work before you start it? And there are only certain products and services that work well with viral campaigns? How come we didn’t know this before we started?
Joseph Carrabis will present highlights of NextStage’s two-plus years of research into viral and WOM marketing and messaging. Elements of NextStage’s research has appeared in 3 Rules for Creating Buzz, Yes, You Can Predict Viral Marketing, Why Some Viral Marketing Doesn’t Work, Social Networks and Viral Marketing and most recently as the premiere installment in the AllBusiness podcast series speaking on The Importance of Viral Marketing.
NextStage’s research is relevant for any group interested in propagating information through today’s and tomorrow’s media channels. Included in Carrabis’ presentation will be:
• Shaping a viral message for maximum travel and maximum life
• What social networking features keep what audience on a site
• Are web users becoming savvy enough to recognize and therefore ignore a viral campaign?
Joseph welcomes attendees to email him questions ahead of time so he can incorporate answers into his presentation.
Makes you wish you were here, doesn't it? I'll let you know how it goes.
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Upcoming Trainings:
- This is Your Brain on the Internet at Emetrics SF on 8 May 2008
- Know How Someone Is Thinking in 10 Seconds or Less Half-day training at the Fashion Institute of Technology in NYC, 13 June 08
- San Francisco Emetrics Marketing Optimzation Summit, 4-7 May 08
- International Communication Association's Communicating for Social Impact, the 58th Annual Conference of the International Communication Association at Le Centre Sheraton Hotel, Montreal, Quebec, Canada, May 22-26, 2008
- SUNY Marketing Professionals Conference at the Fashion Institute of Technology in NYC, 11-13 June 08
Sign up for the NextStage Irregular, our very irregular, definitely frequency-wise and probably topic-wise newsletter.
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Tracked on: June 2, 2008 11:26 PM | Permalink to Trackback