The Science of Communicating & Marketing Your Business

Anybody have to do a reread of that sentence?

I love playing with language, something I eluded to way back in Greetings from the Mothership. Most western trained people, writing or speaking about a past event, will write or say "There I was, ..." but I am writing in the present (I'm in the airport coffee shop as I type this) about something that will have occurred in the past ("will have"? That's a future past construction) when I post this in the future (Monday, 28 Apr 08. Today is Friday, 25 Apr 08).

Other languages, especially ancient languages and several long forgotten tongues, can handle this kind of transtemporality easily. Modern English has vestiges of this ability in its rich (and mostly borrowed) history of verb tenses. Most people (if pressed) can remember the Past, Present and Future tenses; I was, I am, I will be. We've mostly lost our Germanic modal tenses, our Francian pluperfect tenses, our Latin, Gaelic, Norwegian and have long forgotten our Koenic rich tenses (126 different verb tenses, if I remember correctly).

(more to follow)

Please contact NextStage for information regarding presentations and trainings on this and other topics.

Upcoming Trainings:

• This is Your Brain on the Internet at Emetrics SF on 8 May 2008
• Know How Someone Is Thinking in 10 Seconds or Less Half-day training at the Fashion Institute of Technology in NYC, 13 June 08

• San Francisco Emetrics Marketing Optimzation Summit, 4-7 May 08
• International Communication Association's Communicating for Social Impact, the 58th Annual Conference of the International Communication Association at Le Centre Sheraton Hotel, Montreal, Quebec, Canada, May 22-26, 2008
• SUNY Marketing Professionals Conference at the Fashion Institute of Technology in NYC, 11-13 June 08

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