This is the last entry in a series about getting maximum ROI from your email newsletter and email marketing efforts. The first post, Key Elements for Maximum Email Newsletter ROI - Email Newsletter, Email Marketing Podcast Part 1 focused on knowing what device a newsletter will first be opened. Part 2 dealt with color and content completeness. Part 3 started the discussion of patterns followed by successful email newsletters. That discussion was continued through Part 3a, Part 3b and part 3c.
Part 4 dealt with measuring your audience’s response to your newsletter. Part 5 started the second podcast in the series and answered "If links are important -- the next question is -- how many of them should I have? (You said odd numbers are better.)"
Here we discuss how viral and newsletters merge.
Your regular listeners probably know we did a podcast about viral marketing. One of the things I wanted to explore was how viral "I" was in the newsletter. There's a link in the newsletter itself to sign up for the newsletter. The only way to access that link is to have a subscriber send you their copy of the newsletter. There's also a page on our website that's a copy of the newsletter.That web page is offered to people who are subscribing after the fact, so to speak. That web page also has a "sign up" link. We're getting about double the subscription rate from that page being passed on as from the email itself being passed on.
This is what I expected. Companies that use NextStage regularly often consider us a trade secret and keep us on a short leash. This is an example of the same thing. People who got an email keep us close. People who find us after the fact tend to share.
Links for this post:
- How to Design an E-Mail Newsletter to Maximize Your ROI: Part 1
- How to Design an E-Mail Newsletter to Maximize Your ROI: Part 2
- Email Newsletters, Anyone?
- Make sure your email newsletter is working
- SEND Glands Blog arc
- Know How Someone Is Thinking in 10 Seconds or Less Half-day training at the Fashion Institute of Technology in NYC, 13 June 08
- New Communications Forum 2008, 22-25 April 08 at The Vineyard Creek Inn & Spa, Sonoma County CA
- San Francisco Emetrics Marketing Optimzation Summit, 4-7 May 08
- International Communication Association's Communicating for Social Impact, the 58th Annual Conference of the International Communication Association at Le Centre Sheraton Hotel, Montreal, Quebec, Canada, May 22-26, 2008
- SUNY Marketing Professionals Conference at the Fashion Institute of Technology in NYC, 11-13 June 08
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