The Science of Communicating & Marketing Your Business

It seems I am going back to basics these days, reexamining the words we use to describe the practice of communications. Today, I found myself thinking about trust and relationships. This was sparked by my reading of a recent paper on Trust and PR Practice by Brad L. Rawlins. It is an interesting and useful article, particularly for its review of the literature of trust and its role in relationship building, a primary goal of public relations. It got me thinking about relationships, however, as it didn't really address the content of them: Who is involved in a relationship? Is it only people? Or is there truly an ability to have a relationship with an abstraction, such as a brand or corporation? What would "relationship" look like at this abstracted level and what could PR do here?

This is an excellent read and I recommend it. You can find the rest of Ms. Albrycht's article at On Public Relations: The Infrastructure of Relationships.

Please contact NextStage for information regarding presentations and trainings on this and other topics.

Upcoming Trainings:

• Know How Someone's Thinking in 10 Seconds or Less Half-day training at Toronto Emetrics Marketing Optimzation Summit, 3 April 08
• Know How Someone Is Thinking in 10 Seconds or Less Half-day training at the Fashion Institute of Technology in NYC, 13 June 08

• Toronto Emetrics Marketing Optimzation Summit, 31 March - 2 April 08
• New Communications Forum 2008, 22-25 April 08 at The Vineyard Creek Inn & Spa, Sonoma County CA
• San Francisco Emetrics Marketing Optimzation Summit, 4-7 May 08
• SUNY Marketing Professionals Conference at the Fashion Institute of Technology in NYC, 11-13 June 08

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