The Science of Communicating & Marketing Your Business

This time out a brief note on color.

Another factor that was demographic-dependent was "Content Completeness". This goes right up there with relevancy, distribution frequency and actionability. Content Completeness is a measure of how much work a subscriber has to do in order to recognize value from the newsletter. If the subscriber can derive actionable value just from the newsletter, that's very content complete. If they have to follow a link that goes to a page that requires them to read something then click on a box to accept a condition that goes to another page..., that's not at all content complete.

Please contact NextStage for information regarding presentations and trainings on this and other topics.

Links for this post:

• How to Design an E-Mail Newsletter to Maximize Your ROI: Part 1
• How to Design an E-Mail Newsletter to Maximize Your ROI: Part 2
• Email Newsletters, Anyone?
• Make sure your email newsletter is working
• SEND Glands Blog arc

• Know How Someone's Thinking in 10 Seconds or Less Half-day training at Toronto Emetrics Marketing Optimzation Summit, 3 April 08
• Know How Someone Is Thinking in 10 Seconds or Less Half-day training at the Fashion Institute of Technology in NYC, 13 June 08

• Toronto Emetrics Marketing Optimzation Summit, 31 March - 2 April 08
• New Communications Forum 2008, 22-25 April 08 at The Vineyard Creek Inn & Spa, Sonoma County CA
• San Francisco Emetrics Marketing Optimzation Summit, 4-7 May 08
• SUNY Marketing Professionals Conference at the Fashion Institute of Technology in NYC, 11-13 June 08

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