« Key Elements for Maximum Email Newsletter ROI - Email Newsletter, Email Marketing Podcast Part 1 | Main | NextStage Receives First Patent »

Mar31
Key Elements for Maximum Email Newsletter ROI - Email Newsletter, Email Marketing Podcast Part 2
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral Metrics This is the second post in getting maximum ROI from your email newsletter and email marketing efforts. The first post, Key Elements for Maximum Email Newsletter ROI - Email Newsletter, Email Marketing Podcast Part 1 focused on knowing what device a newsletter will first be seen on.

This time out a brief note on color.

Colors were very market, gender and age group specific. This wasn't surprising based on other research we've published.

Another factor that was demographic-dependent was "Content Completeness". This goes right up there with relevancy, distribution frequency and actionability. Content Completeness is a measure of how much work a subscriber has to do in order to recognize value from the newsletter. If the subscriber can derive actionable value just from the newsletter, that's very content complete. If they have to follow a link that goes to a page that requires them to read something then click on a box to accept a condition that goes to another page..., that's not at all content complete.

Please contact NextStage for information regarding presentations and trainings on this and other topics.

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6 Comments/Trackbacks




» Key Elements for Maximum Email Newsletter ROI - Email Newsletter, Email Marketing Podcast Part 3b from BizMediaScience
Key Elements for Maximum Email Newsletter ROI Part 3b Expectations [Read More]

» Key Elements for Maximum Email Newsletter ROI - Email Newsletter, Email Marketing Podcast Part 3a from BizMediaScience
Key Elements for Maximum Email Newsletter ROI Part 3a More Successful Patterns [Read More]

» Key Elements for Maximum Email Newsletter ROI - Email Newsletter, Email Marketing Podcast Part 3 from BizMediaScience
Key Elements for Maximum Email Newsletter ROI Part Successful Patterns [Read More]

» Key Elements for Maximum Email Newsletter ROI - Email Newsletter, Email Marketing Podcast Part 5 from BizMediaScience
Key Elements for Maximum Email Newsletter ROI Part 5 How Many Links [Read More]

» Key Elements for Maximum Email Newsletter ROI - Email Newsletter, Email Marketing Podcast Part 4 from BizMediaScience
Key Elements for Maximum Email Newsletter ROI Part 4 Measuring Response [Read More]

» Key Elements for Maximum Email Newsletter ROI - Email Newsletter, Email Marketing Podcast Part 3c from BizMediaScience
Key Elements for Maximum Email Newsletter ROI Part 3c More on Expectations [Read More]

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« Key Elements for Maximum Email Newsletter ROI - Email Newsletter, Email Marketing Podcast Part 1 | Main | NextStage Receives First Patent »

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