The Science of Communicating & Marketing Your Business

There's a lot of blogs out there and everybody, it seems, is blogging. This is a good thing. I think. Especially based on something that's occuring to me more and more often these days. Mind you, this isn't research, just an amusing anecdote that's kind of reverse crowdsourcing.

Each day this week (it's Thursday, so four days total), I've been talking to someone on the phone and one or the other of us mentioned something we read on line. It wasn't always a blog post and it was always something on line.

This has changed recently. I recognize it's been going on for a while, now it's simply percolated up into conscious awareness. The new comment is "Tell me about it" and after a few minutes of description perhaps a follow up of "Yeah, well, okay. You can send me a link but I don't know if I'll get to it" if interest is low or "Yeah, that sounds interesting. Send me a link and I'll take a look" if interest is high.

What happens most often is a somewhat guilty confession that there wasn't enough time to keep up with everything.

The predictable advance is that we humans are resorting to a far more ancient scheme of keeping up with all the information out there. We're creating Holmeses and Watsons in our personal circles and using them to alert us to what's important. That part, the Holmes&Watson thing, that did come out of our research and it amuses me that it's manifesting itself in so many ways. Once the pattern emerges you tend to see it everywhere.

There are blogs out there and everybody, it seems, is blogging. Choose your Holmeses and Watsons well.

Please contact NextStage for information regarding presentations and trainings on this and other topics.

Links for this post:

• Voluntary Simplification posts
• Email Bankruptcy posts
• Communications posts
• Blogging posts
• Holmes&Watson posts
• Bloggers, influence and your brand
• Controlling a brand conversation
• Mr. Engineer? Facebook is on line 1

• Know How Someone Is Thinking in 10 Seconds or Less Half-day training at the Fashion Institute of Technology in NYC, 13 June 08

• Toronto Emetrics Marketing Optimzation Summit, 31 March - 2 April 08
• New Communications Forum 2008, 22-25 April 08 at The Vineyard Creek Inn & Spa, Sonoma County CA
• San Francisco Emetrics Marketing Optimzation Summit, 4-7 May 08
• SUNY Marketing Professionals Conference at the Fashion Institute of Technology in NYC, 11-13 June 08

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