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Jan 1
Responding to a Reader's Thoughts on Social Media & Consumer Preferences
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral Metrics A reader of my Social media & consumer preference IMedia column wrote me with some thoughts and comments. I'm sharing them and my responses here because my experience is that few things happen in isolation. Others problaby had similar thoughts and in responding to one I'm responding to all.

The reader's thoughts and comments are in normal type. My responses are in italics.

Joesph -
Merry Christmas!
Just a couple of observations after reading the article.
1) You didn't mention THE grandaddy of social networks - The WELL. Oh well...

Hello and Happy Holidays to you, too!
First, thanks for reading my article. I do my best and once in a while I get it correct.
The Well. I know I've heard of it...Then again, that could be the one I thought of in the article when I wrote about vaguely remembering one that begins with a "U".

2) I'm not exactly sure what 'migration' in the ethological sense is but my observation is the WEB is migratory by it's very interactive nature & essence.

"Migration" in the sense I was using it meant regular travel from one location to another then back, often following an exact route. Here the route can be psychological in not exactly physical, meaning the psychological drivers that cause someone to go from LinkedIn to FaceBook and vice versa may be very exact in their nature if not their manifestation.

3) Apples & Oranges - my perspective tells me that Facebook (MySpace for grownups) & Linkedin (Pro networking soiree) are different beasts altogether.
Hey, I'm not an expert but I play one on the WEB!
Just a few thoughts - have a peaceful holiday.

I'll agree that in many obvious ways FaceBook and LinkedIn are completely different creatures. In many subtle ways I believe they do serve the same purpose; allowing people of like interests to congregate. In that sense -- agreed that it's a very "high" sense -- all social sites are alike.
Again, thanks for reading my column. Let me know if there's something more or other you'd like me to write about.
Joseph

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