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Dec23
"Social media & consumer preference" now on IMediaConnection
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral Metrics Social media & consumer preference deals with online social networks and why people prefer one over another. I mention several and focus on LinkedIn and FaceBook.

The column is also the result of lots of intentional and unintentional research NextStage conducted over about a year's time. It's ongoing research, of course. Very few things at NextStage have a time limit. Once we determine something is worthy of research, it becomes longitudinal. We don't like to close the book until we're sure and we're rarely sure. That's why we call it research.

I saw something on the news yesterday that was a direct link to a comment made in Social media & consumer preference and built on some comments made in previous posts.

The comment in Social media & consumer preference is "More and more people are defining their real selves (what NextStage calls "rSelves") based on their cyber selves (or "eSelves"). The reason is simple: Which world offers more power and more freedom to the average person? I'll never play in the real world NBA, but online?"

What did I see in the news? Sister charged in "Mortal Kombat" death of 7-year-old. I'm not concerned with whether or not children who witness violence are more prone to violence. That's a "down the road" discussion. Right now, though, I'm caught up with the fact that children can't differentiate between rWorld and eWorld phenomena, actions, results and outcomes.

That truly scares me.

Then again and as I pointed out in Second Life? I don't find you interesting in Real Life, if rWorld doesn't satisfy you, perhaps you belong in eWorld.

But wasn't that what The Matrix was all about?

Please contact NextStage for information regarding presentations and trainings on this and other topics.

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