Marketing to men, women and couples, a column on what visual cues cause the genders to engage on social and ecommerce sites, is now on IMediaConnection and has already drawn some wonderfully flattering comments.This column came about due to a conversation I had with Brad Berens and Gretchen Hyman, so many thanks to them for suggesting it.
I admit to a certain fascination here. People are routinely stunned that the genders respond to different marketing efforts differently.
I think humankind's strength and possibly its salvation will be in its diversity, not in its similarity. I was at the Society for New Communications Research Annual Research Symposium & Awards Gala this past week and shared that when two or more people think alike, only one of them is necessary, the rest are superfluous.
So for me anyway, bring on the women. And the men. Let's discuss.
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- Gender Marketing Web Design Differences
- Reading Virtual Minds
- Engaging Males Through Images
- 3 Rules for Engaging Males in Social Site Behavior, Part 1
- Is Social Media a Woman Thing?
- Gender Based Marketing Blog Posts
- Gender Marketing Web Design Differences
- Gender-Specific Marketing Discoveries
- New Communications Forum 2008 22-25 April 08 in Sonoma Valley, CA
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