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Dec26
"Males 3.0" now on AllBusiness.com
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral Metrics Males 3.0 is another column based on NextStage's research into how the different genders engage with information and how you can use that knowledge to increase business along gender lines.

The name, Males 3.0, comes from conversations with people about how males make use of social tools, especially mobile tools. People use the term Web 3.0 to describe the mobile web so I figure Males 3.0 would be a good go.

I think the big takeaway for businesses interesting in engaging mobile males is how to create tight, concise, smart-phone style messages and cause mobile males to act. You can learn more at Males 3.0.

Please contact NextStage for information regarding presentations and trainings on this and other topics.

Links for this post:

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Sign up for the NextStage Irregular, our very irregular, definitely frequency-wise and probably topic-wise newsletter.


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« What Are You Doing Today? | Main | Loss Leaders, Harry Potter, and why you'll never see a Maybach discounted 35% in order to get you into the dealership so you'll buy 2+ cars »

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