Males 3.0 is another column based on NextStage's research into how the different genders engage with information and how you can use that knowledge to increase business along gender lines. The name, Males 3.0, comes from conversations with people about how males make use of social tools, especially mobile tools. People use the term Web 3.0 to describe the mobile web so I figure Males 3.0 would be a good go.
I think the big takeaway for businesses interesting in engaging mobile males is how to create tight, concise, smart-phone style messages and cause mobile males to act. You can learn more at Males 3.0.
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- Gender Marketing Web Design Differences
- Reading Virtual Minds
- Engaging Males Through Images
- 3 Rules for Engaging Males in Social Site Behavior, Part 1
- Is Social Media a Woman Thing?
- Gender Based Marketing Blog Posts
- Gender Marketing Web Design Differences
- Gender-Specific Marketing Discoveries
- New Communications Forum 2008 22-25 April 08 in Sonoma Valley, CA
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