Happy Companies Make Happy Customers/It Pays to be Nice is a column based on conversations NextStage had with companies, their workers and their clients. It is a little different from most other research projects NextStage takes on in that this one concluded and the study's sponsors weren't thrilled with the results. Both of the above marked it as different from most research NextStage does; it concluded and the sponsors weren't happy. For our part, we knew the project had a hard stop. That didn't surprise us. We also realized what the final report was going to be about two months before we delivered the results and knew then that our sponsors weren't going to be pleased. Fortunately, we had no power over the results nor the sponsors' agita.
Simply put, it turns out that the more a company's employees enjoy working at a company the more likely it is that the company's clients will remain loyal and faithful clients.
Read Happy Companies Make Happy Customers/It Pays to be Nice to learn more.
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