I wrote "Marketing to men, women and couples" now on IMedia (simply a pointer to the actual IMedia column, Marketing to men, women and couples, and mentioned that I got good feedback on it. One particular source that bears recognition is Susan Abbot's How creative takes a key driver and works it. Ms. Abbot does an excellent job of picking up where my column left off and explores travel and homebuilding sites.
Kudos to you, Ms. Abbot, and thanks for referencing my work in your blog.
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