Meet Joseph Carrabis, Chief Research Officer, author, inventor, musician, cultural linguist and genius. Susan talks to Joseph about being a cultural linguist, gender specific marketing discoveries, cultural anthropology and how humans, as social animals, are interacting with social networking. Hear Joseph describe the differences between neurolinguistic modeling, psychodynamic modeling and psychosocial modeling and how our brains are still working with 10 million years of evolutionary history. Get details on gender differences in the ways women create networks to establish power and authority and how men establish power and authority to create networks.
Get excerpts from Reading Virtual Minds, Joseph's truly exciting new book. It's about online behaviors. Joseph says, "The key, then, to being successful in an information economy is being able to read customer and client minds through computer interfaces or, in short, businesses need to start reading virtual minds if they hope to create the community consumers seek."
Hear about the kites Joseph flies that are larger than a dump truck! Hear his take on the Western music system, our 8-note Latin-derived syntax and how it compares to the Gaelic 5-note system. Joseph tells us about his musical instrument collection and the more than dozen that he plays including clarinet, oboe, alto & soprano sax, six & 12 string guitar, banjo, mandolin, bass, fiddle, bagpipes, northern woodlands flute, tinpipe flute, piano, harpsichord, organ, and the bhodran (a type of drum). Of course, Susan gets him to sing -- a Highlands Gaelic tempo that includes "blind vocables."
Joseph shares his "secret to understanding people" -- one that he learned from an old sea captain on a deep-sea trawler. You'll have to listen to find out. And then get Joseph's detailed recipe for his Northern White Pizza which includes raising and kneading his dough for a day. Yum.
Joseph has been described by Brad Berens of iMedia as a genius and by Rob Graham at LearningCraft as "a sort of champion chess master who's thinking 20 moves ahead of you." Meet this amazing man who is employing a stunning breadth and depth of knowledge to the understanding of human behavior for marketers.
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Upcoming Conferences:
- Society for New Communications Research Annual Research Symposium & Awards Gala on 5-6 Dec 07 in Boston, presenting "The Blogging Power Continuum: How Bloggers & Their Audiences Share & Assign Power in a Knowledge-Based Medium"
- New Communications Forum 2008 22-25 April 08 in Sonoma Valley, CA
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