« Successful Search Engine Writing and Searching for the Perfect Search, part 7 | Main | Information and Ignorance »

Nov14
Successful Search Engine Writing and Searching for the Perfect Search, part 8
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral Metrics Here, in part 8 of the Successful Search Engine Writing arc, things got interesting. I mentioned starting to exploring alternative search forms in Successful Search Engine Writing and Searching for the Perfect Search, part 7. Now I realized that the searcher's linguistic sophistication was going to play a key role in both placement and number of returned entries. The first is obviously important and I believe the second is also important. Nobody's going to search through 2.25 million entries, a few might search through 2-3 hundred and lots of people will go through the first 10. This is where I started experimenting with alternative search forms. What I mean by "alternative search forms" is "I didn't search on what I knew to be the title."

The human mind really doesn't understand 2.25 million entries. Consciously we say "Wow, that's impressive" but we then quickly dismiss it. The numbers are simply too large unless you're an astronomer, a geologist, a paleontologist, a government bureaucrat or somebody else who's been trained to think in very large numbers.

Two to three hundred entries? Most modern people can deal with that but it still takes a lot of work and the brain-mind, being basically very busy doing more important things like keeping us breathing, keeping our hearts beating, making sure we can find food when we need it, ignores numbers even on that easily recognizable scale.

But 10? Heck. I have that many fingers. I can pretty much tell when that many minutes goes by. I have at least that many dollars in my pocket. That I can easily understand. Believe it or not, to the casual but intentional searcher, being #1 out of 10 or 20 entries is psychologically very impressive. The brain-mind can handle that much information and might actually go looking through them all or at least several.

I was still looking for entries in the Veritas blog arc and there were four posted by this time. The search term was much more specific from a language perspective and was "B2C visitors truthful information".

Searcher linguistic sophistication plays a key rolePosts were showing up as #1 and #2 out of 356 entries. Not quite 10 or 20, I know, and still noteworthy for the research involved.

The equation continues. Not necessarily growing at this point, definitely continuing, though. More to follow.

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