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Nov 8
Successful Search Engine Writing and Searching for the Perfect Search, part 5
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral Metrics This is part 5 in the Successful Search Engine Writing arc. This research may be simple to some and in a strange way that flatters me. I'm a strong believer in discovery through simplicity. Strip away all that isn't required for a result and what's left is all that's required for a decision. People are often amused at my ability to simplify extremely complex situations into binary decision trees.

I'm also a strong believer in "My goal is my journey, my path is my prize". Nothing may come from this research (as Einstein said, "If we knew what we were doing we wouldn't call it research.") and by golly I'm learning a lot along the way. Isn't that what it's all about, learning?

This entry in the arc deals with the post from 8 Oct 07, Politics 101: Understanding Your Constituency. I searched on "politics understanding constituency".

google%20me%20politics%20understanding%20constituency%201-2.jpgThat post was showing up as both #1 and #2 out of 1.5 million possible entries.

I mentioned in Successful Search Engine Writing and Searching for the Perfect Search, part 4 that showing up at the top of a search means much more to me than a chart showing how often a search term is used because searchers see screens such as the above, not the image shown in the Part 4 post.

Some might disagree and I believe what happens in the searcher's mind, the consumer's mind, the visitor's mind is so much more important than what's happening elsewhere, including on the page.

The equation grows. More to follow.

Please contact NextStage for information regarding presentations and trainings on this and other topics.

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