« Successful Search Engine Writing and Searching for the Perfect Search, part 3 | Main | Marketers, O' Marketers, Where for Art Thou, Marketers »

Nov 6
Successful Search Engine Writing and Searching for the Perfect Search, part 4
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral Metrics Welcome to Part 4 in the Successful Search Engine Writing arc. So far I've learned that it's more than words in the title and on the page, searcher focus and intent also plays a huge role. This means (and I did suspect) that knowing what's going on in your searcher's head plays a very large role in achieving high indexing/top ranking/whatever you'd like to call it.

This entry in the arc deals with the post from 7 Oct 07, Senator Kerry and Andre Meyer Start Designer Taser Product Line ("Hey, if Kayla Ebbert and Setara Qassim can do it, why can't we?").

google%20me%20Andrew%20Meyer%20%232%20blog%20in%20%237%20search.jpg In this case, I didn't actually go looking for this post on a search engine. Instead someone sent me the page shown in the image above. That post was showing up as #2 in blog posts when people were searching on "Andrew Meyer" and "Andrew Meyer" was the 7th hottest search of the day.

I'm not sure what this screen is actually conveying that is meaningful to the consumer, only that it is probably meaningful to people creating searchable material. People creating searchable material are not the people searching for the material. I'm sure this information is useful, I'm not sure it is useful to me and the research I'm doing.

As before, the equation grows...

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