The Science of Communicating & Marketing Your Business

Many things have happened in the past month that are, to me, the Universe's way of whispering to me, "Time to grow up, Joseph."

I'll start with the question that came to me while watching this segment, "People need help doing this? This segment is on because people can't organize and structure their lives any more?"

This is a theme I've touched on before in the MediaFree and Gridless, Email Bankruptcy and Voluntary Simplification arcs. Those arcs generated much email from readers. I even had a prolonged Saturday morning phone call with a frequent reader on the subject.

It has always been a mystery to me, how much I've done in my life -- heck, how much I get done in a day -- compared to most everyone else I know. Judah Phillips called me a genius, Brad Berens called me a genius in print and in a podcast, students have said it, Semphonic's Paul Legutko makes mention of me being a "big brain" in a recent Bentley College interview, Susan Bratton says it in a recent interview she did with me and I keep hearing it at eMetrics and IMedia Summits, when I talk with people after presentations, interviews, meetings, ...

I don't think people really understand what a genius is.

Still, the concept plagues me because I don't think of myself as being a genius. If anything, I think of myself as dogged. I don't give up on things too easily.

But this past month's travels...I don't know...

I made a comment during a meeting about a way to increase a company's profitability. It involved some statistical modeling. I was directed to the company's statistician. I suspect, by the way he answered my question, that he thought I didn't understand what I was asking about.

Note the above. He understood what he heard, simply not what I said, and in not understanding what I was saying his decision was that I didn't understand what I was talking about.

Where are my Center for Semantic Excellence fellows when one needs them?

I've encountered the above situation often; someone not understanding what I'm talking about and deciding I don't know what I'm talking about.

So, during a break in the meetings, I sketched out the solution I was talking about. It involved multi-dimensional solid models. Find the informational center of each projection into n-space and link them. The resulting shadow shows absolute max and min behaviors for a best practice solution to increasing profitability.

I don't consider myself a mathematician. Not by a long shot. I showed the solution to a few people. Their advice was to not show it to the company's statistician. I followed their advice. Instead I instructed a few people in how to apply the best practice. Their productivity doubled and in one case tripled.

But I'm not a genius. I know of one uniqueness I have; I've always been able to see things in many, many dimensions. I remember the first time someone talked about time as the fourth dimension and that we couldn't understand it and my being completely confused. What do you mean, we can't understand it? It's right there. Project a line into space, go ninety degrees from it, lather-rinse-repeat.

I was shocked to discover other people could only see in three dimensions. I think and am not sure this has to do with my eyesight, or lack thereof, during my childhood. I couldn't see until I was about five years old. I think and am not sure that people who lead an auditory life naturally think in many dimensions because, auditory information propagating slower than visual information, we understand time as a tangible element in our universe. More than that, when you're in a world with echoes and grow up in a family in which everyone gathers around a table and talks at once (oh, how I miss my Grandmother's kitchen table. An extended family some 30-40 strong, all talking at once, every conversation so information rich, so fluid, so dynamic).

Hmm...this begins to make sense to me now that I'm thinking of it. Voice, distance, time, inflection, tone, modulation, familiarity, language, pacing, breath, ... No wonder I naturally think multi-dimensionally. I remember, when I was teaching, amazing my students at being able to isolate single conversations in busy restaurants several tables away. Just think of yourself in the middle of a bunch of musical instruments, I told them. Each voice is a separate instrument. You can focus on the harp and exclude the violins, exclude the harp and focus on the piano, exclude the fiddles and focus on the guitar, right?

No, they couldn't. To them orchestrations were orchestrations. Even Susan, beloved wife, is amazed that I will listen to a single piece of music over and over and over again. "What are you doing?" she'll ask. "I'm listening to the bass this time."

So am I a genius? Like so much else in my life, I'll let others decide. Besides, if I was truly a genius, I'd figure out a way to get all the information inside me out to others. That's my greatest concern, really, that I won't have enough time to share everything I've learned with others. Some big things, some small things.

For example, you want to know how to love deeply, limitlessly? Easy, accept that you might not be loved in return. Once you're good with that, your ability to love will be endless because you stop being subject to the pressure of the ocean and simply rise to the surface, the love in your lungs expanding as you rise. You never run out of air. Drop your tanks, they're not doing you any good, really, they're just fooling you into thinking your safe with the weight of all that humanity on top of you.

Doesn't make much sense. Ah, well, see now, if you were a genius...

Please contact NextStage for information regarding presentations and trainings on this and other topics.

Upcoming Conferences:

• Society for New Communications Research Annual Research Symposium & Awards Gala on 5-6 Dec 07 in Boston.
• New Communications Forum 2008 on 22-25 April '08 in The Vineyard Creek In&Spa in Sonoma Valley, CA.