"How do you turn browsers into buyers?" was anoter question that came in over the transom recently. It's interesting to me that companies will do a search on a particular topic, see either my name or NextStage come up all over the place, then call for information rather than read the articles in the links. This happens quite a bit. During this year NextStage helped an LA based company gain a presence in San Francisco, Chicago, NYC, DC, Atlanta and Houston. We had originally agreed to only help them gain a presence in SanFran, then we realized how to take what we did and modify it for any location so we were off and away. The company now is looking to London, Rome and Milan. We'll see how that goes this coming year.
Anyway, that came about because a VP did a search on gender based marketing and NextStage and I came up more often than not in the search. A similar situation occured when a bioscience comapny did a search on viral campaigns.
Viral campaigns and gender based marketing. Can't say we don't cover a lot of ground for a fifteen person outfit, huh?
Back to "How do you turn browsers into buyers?" This post contains a list of articles, columns and related resources. Let me know if there's something specific you're interested in. We probably already have the research or can get to it easily enough.
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- Gender Based Marketing
- Gender Marketing Web Design Differences
- 3 Rules for Engaging Males in Social Site Behavior, Part 1 -- Looking into the Mirror
- Is Social Media a Woman Thing?
- How to Build a Super-Sticky Homepage
- Gender Specific Marketing Discoveries Podcast
- Where You Should Stick Your Ad and Why
- The Best Way to Use Color and Imagery to Improve Your Marketing
- The Importance of Viral Marketing
- Gender Based Marketng blog posts
- Browsers into Buyers links
- Usability Studies 101: Barriers to Entry
- Understanding Visitors? Hearts and Minds in Three Clicks or Less
- Priming the Conversion Pump with Images
- Priming the Conversion Pump with Color
- Making Visitors Want It Now
- Want to Increase Business Traffic? Play This Game to Learn a Design Trick
- Basically anything I've written on AllBusiness.com and IMedia and the Marketing posts on this blog
Upcoming Conferences:
- Society for New Communications Research Annual Research Symposium & Awards Gala on 5-6 Dec 07 in Boston, presenting "The Blogging Power Continuum: How Bloggers & Their Audiences Share & Assign Power in a Knowledge-Based Medium"
- New Communications Forum 2008 22-25 April 08 in Sonoma Valley, CA
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