The Science of Communicating & Marketing Your Business

And if previous sentence is a little unwieldy or doesn't quite seem to make sense, welcome to the world of intentionally writing to get well placed in search engine rankings. I haven't finished this study -- it is a study, not research at present -- and am going to present some preliminary findings.

This arc grew out of a couple of previous posts, Search Engine Writing - Should You Write To Get High Indexing By Search Engines - Yes or No? and Keywords, Search Engines, SEM, SEO, Learning and Placement while Giggling at Google. There are some other links at the bottom of this post that fill things out a bit.

First up, we go back to a post from 9 Oct 07, Fortune Magazine's Top 10 Companies for Leaders (The Secret is Social, not Business).

I wrote and published that post on 9 Oct 07 and went Googling for it on 10 Oct 07. It was a popular topic at the time and many people were blogging about it, many news sites were publishing stories about it. The story actually came out about a week earlier. As usual, I was late to the party.

I know nothing about writing for search engines and Fortune Magazine's Top 10 Companies for Leaders (The Secret is Social, not Business) made it to #3 out of 1,800,000 web entries. For that matter, I don't often use search engines so I doubt my search methods are the norm. Here I searched for "Fortune magazine's top 10 companies for leaders".

I want to point out that what I wrote about in the blog post had little to do with Fortune Magazine or what other people were commenting on. I took a typically NextStageish point of view and noticed that a common thread to most of the companies listed was their social atmosphere, not their business atmosphere.

People in the SEO/SEM/Search Engine world may be concerned with where you placed numerically. I don't know if many people searching for things pay much attention to that. My guess is that they work more on a "Is it here?" conceptology. In other words, someone searching for something via a search engine doesn't care that something is #3 out of 1,800,000 entries, they care that they don't have to scroll much to find something they believe meets their criteria.

Yes, Joseph is coming up with an equation that maps the psyche of people using search engines to how successful they believe they were in the search, hence an equation that determines how successful a placement is, hence an equation for how to successfully place something on a search engine based on the psyche of the target audience doing the searching.

I love being retired, don't you?

Please contact NextStage for information regarding presentations and trainings on this and other topics.

Links for this post:

• BizMediaScience SEO Category posts
• BizMediaScience Search Tag posts
• BizMediaScience SEO Tag posts

Upcoming Conferences:

• Society for New Communications Research Annual Research Symposium & Awards Gala on 5-6 Dec 07 in Boston.