The Science of Communicating & Marketing Your Business

I also wrote that I asked several SEO/SEM friends to explain things to me. One, Susan O'Neil, CEO of WebSitePublicity offered me the following wisdom.

"No, do not write for the search engines. However, if you take a moment to think of your first headline as a library classification code and write it accordingly, then the library (search engine) will be able to file your piece appropriately. Then it can be found and enjoyed by all the people who come to the library with a particular interest.
Your sub-headline(s) and, indeed, the rest of your content, can be expressed in any way you desire."

We'll see how this goes. The original title for this post was "Writing for Search Engines - Yes or No?"

Links for this post:

• Why my Juanita Bynum post failed to get traction
• Romney, Mitt Romney, Governor Romney, Social, Social Networks, Social Media, Video, Multimedia, TV, Advertising
• Keywords, Search Engines, SEO, Learning, Placement
• NextStage Evolution's Evolution Technology, Web Analytics, Behavioral Analytics and Marketing Analytics Reports for the BizMediaScience Blog, 7 day Cycle, Part 1: Are Visitors Getting Good Value?
• Keywords, Search Engines, SEM, SEO, Learning and Placement while Giggling at Google
• Are Visitors Having a Good Experience? (NextStage Evolution's Evolution Technology, Web Analytics, Behavioral Analytics and Marketing Analytics Reports for the BizMediaScience Blog, 7 day Cycle, Part 2)
• Senator Fred Thompson and the Marketing of a Presidential Hopeful: A NextStage Analysis of the Fred Thompson for President Homepage
• Do you have more men or women visiting your site? (NextStage Evolution's Evolution Technology, Web Analytics, Behavioral Analytics and Marketing Analytics Reports for the BizMediaScience Blog, 7 day Cycle, Part 3)

• Audience Focused Optimization

• DC Emetrics Summit on 14-17 Oct '07
• Society for New Communications Research Annual Research Symposium & Awards Gala on 5-6 Dec 07 in Boston.