This is part 4 in the Visitors, Truth, False Information and Personal Information arc. This arc deals with Evolution Technology's (ET) ability to determine the level of honesty website visitors are demonstrating when they fill out forms, et cetera, on line
This post deals with a glom from about 30 sites in our system taken at random and covering a seven day cycle, 27 Sept - 4 Oct 07. Visitors, Truth, False Information and Personal Information, Part 1 provided a report for a general B2B sampling of sites NextStage monitors for clients. Part 2 dealt with B2C sites and Part 3 with blogs.
An explanation of how to read these charts is at the bottom of this post. Better than half the visitors to sites (in general) are providing honest and truthful information online and feel comfortable interacting with the site their navigating. This is shown by the large green chunk of the pie chart on the right. It's always interesting to me to see how truth and honesty demonstrate themselves across a variety of verticals and industries. We learned that B2B visitors are more honest online (in general) than B2C visitors. Social Bloggers, we learned, tend to be less honest and truthful when adding comments.
And now to recapitulate the explanation:
Green indicates the number of visitors who respond truthfully to questionnaires, in chat sessions, etc., yellow indicates people who mix truth with non-truth and red indicates people who just make things up. Even when there's nothing to fill out or form to fill in, these values indicate which parts of the brain are firing most actively. The question probably then becomes, "If there's nothing to fill in, how can people be telling the truth or making things up?"
Deceitful behavior is both a boundary and defense mechanism. Think of a cat poofing its tale, a dog bristling it's back, things like that. These mechanisms engage to make the animal appear larger than it is. It is, in a sense, being deceitful, making itself appear larger than it is, to protect itself or its territory. Thus, when there are no forms to fill out, et cetera, and ET is picking up fabricational behavior it is an indication site visitors are uncomfortable with the website they're navigating. Similarly, truthful behavior is an indication visitors are comfortable with the website they're navigating.
(more to follow)
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
Upcoming Trainings: Upcoming Conferences:- DC Emetrics Summit on 14-17 Oct '07
- Society for New Communications Research Annual Research Symposium & Awards Gala on 5-6 Dec 07 in Boston.
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