On the heals of yesterday's Sweetness' Findings: IBM Survey Shows Television Habits Are Declining and still going through my Inbox I find Marketers Struggle To Deliver Value When Treating Social Networking Sites As A Traditional Channels. I swear to you I don't plan congruencies like this. Or maybe I'm the only one that perceives congruencies in these things.
Anyway, in a 13 Aug 07 announcement Forrester stated "Successful social networking site (SNS) campaigns don't follow traditional marketing rules."
I think it was in yesterday's post that I mentioned I want to do a blog called "Stating the Obvious" just to respond to things like this.
Let's see...new mediums both coexisting and transcending old mediums...new online concept of group aggregation...new concept of online society building...new information transmission mechanisms...
Wouldn't it be more newsworthy if the reverse was true? That social networks responded to traditional methods?
I sometimes feel like the Old Testament prophet Jeremiah, known for his Lamentations, although I think Cassandra is closer to the situation at large. I'll offer two quotes here. The first is the obvious selection, the second is the mitigating response, the response of understanding. Because after all, what good is knowledge without understanding?
- Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information? - T.S. Eliot
- Comparing information and knowledge is like asking whether the fatness of a pig is more or less green than the designated hitter rule. - David Guaspari
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Upcoming Trainings:
Upcoming Conferences:- DC Emetrics Summit on 14-17 Oct '07
- Society for New Communications Research Annual Research Symposium & Awards Gala on 5-6 Dec 07 in Boston.
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