I read Tim Leberecht's Fifth Network Introduces "Attention Targeting" because I'm fascinated at what companies are putting out there as "attention" and "interest" metrics, not to mention "engagement". If any of you readers are coming to any of the conferences I'm attending, remind me to talk about it.For that matter, you probably won't need to remind me. NextStage is getting lots of...umm...attention because of our work in these fields lately.
Anyway, I appreciated Mr. Leberecht's comments and think they're worth a read.
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- Blog Posts on Attention
- Defining Attention on Websites & Blogs
- Defining the Visitor Action Metric
- Focusing Your Customer's Attention
- Get the attention you're already paying for
- Headlines That Attract Attention
- Know Your Audience, and Reach It
- IMedia Brand Summit on 9-12 Sept 07
- XChange on 20-21 Sept 07
- DC Emetrics Summit on 14-17 Oct '07
- Society for New Communications Research Annual Research Symposium & Awards Gala on 5-6 Dec 07 in Boston.
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