(yep, still doing that SEM/SEO/MoUsE thing) A reader of my IMedia columns wrote me that a known usability expert had released yet another "You're an idiot if you don't use eye-tracking studies in your web design" paper and wanted to know if I was going to respond. Note before reading further that I don't consider myself a usability expert, nor do I play one on TV.
I did respond to that eye-tracking study and will be again. First, you can read Help visitors focus and reap the rewards now on IMediaConnection. I'll be publishing a follow up piece in next week's AllBusiness.com.
The IMedia piece demonstrates the difference between eye-tracking (not a beneficial exercise in my book) and eye-focusing (a very beneficial exercise in my book), why designers need to be more aware of what is focused on than what is "seen" and provides a simple design example for ecommerce sites.
Enjoy.
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Upcoming Trainings:
Upcoming Conferences:- IMedia Brand Summit on 9-12 Sept 07
- XChange on 20-21 Sept 07
- DC Emetrics Summit on 14-17 Oct '07
- Society for New Communications Research Annual Research Symposium & Awards Gala on 5-6 Dec 07 in Boston.
» Eye-Tracking Studies: Just Say "No!" (More on Attention, Eye-Tracking, Eye-Focusing, Web Design, eCommerce) from BizMediaScience
Eye-Tracking Redux [Read More]
Tracked on: September 14, 2007 12:00 PM | Permalink to Trackback