(yep, still doing that SEM/SEO/MoUsE thing) A reader of my IMedia columns wrote me that a known usability expert had released yet another "You're an idiot if you don't use eye-tracking studies in your web design" paper and wanted to know if I was going to respond. Note before reading further that I don't consider myself a usability expert, nor do I play one on TV.
I did respond to that eye-tracking study and will be again. First, you can read Help visitors focus and reap the rewards now on IMediaConnection. I'll be publishing a follow up piece in next week's AllBusiness.com.
The IMedia piece demonstrates the difference between eye-tracking (not a beneficial exercise in my book) and eye-focusing (a very beneficial exercise in my book), why designers need to be more aware of what is focused on than what is "seen" and provides a simple design example for ecommerce sites.
Enjoy.
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