Eye-Tracking Studies: Just Say "No!" (More on Attention, Eye-Tracking, Eye-Focusing, Web Design, eCommerce)
I mentioned in "Help visitors focus and reap the rewards" now on IMediaConnection (Attention, Eye-Tracking, Eye-Focusing, Web Design, eCommerce) and in the Help visitors focus and reap the rewards article itself that I wasn't through with my comments on eye-tracking studies. To wit, today AllBusiness.com published Eye-Tracking Studies: Just Say "No!".
From all this one might get the impression that I don't think eye-tracking studies are worth much. Let me be clear; I think all studies are worthy. I don't think all studies support what they claim to support. Eye-tracking is interesting, yes. I don't think eye-tracking is any indication of what passes into consciousness or what processes are going on that result in specific behaviors.
That offered, enjoy the read.
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