I got a notice a while back about Miami's Hip New Motto? (UPDATED). It and the comments it generated are worth a read. The post deals with the time, effort and money that Miami, FL, put into coming up with a new motto and here I quote from the post: Ready for it?
DWNTWN MIAMI
They're serious.
I did a presentation, Bad homepages shred brand messages, for the recent IMedia Brand Summit and something similar to this became part of my presentation.
One of the people attending my presentation asked me to analyze a site designed for boomers. No problem and easy to do. Of course, his company's site would have sucked for a younger audience. As this cartoon says so clearly, "My name was David, but that sounded old fashioned, so I shortened it to DVD." the ability to get one's message across clearly, cleanly and quickly is very much age related. We all know the only reason children have middle names is so they'll know when they're really in trouble. That's an example of interage communications at its best.
Whatever other reasons Miami had for DWNTWNing their motto, it had to do with age based communications. NextStage completed a three month research project in how 15-24yo and 19-35yo communicate within their own social groups. Fascinating stuff. Near undecipherable to me and fascinating. It was like learning a new language, or at least a new jargon.
Oh, but the things they were telling each other...
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- Age Based Marketing Posts
- XChange on 20-21 Sept 07
- DC Emetrics Summit on 14-17 Oct '07
- Society for New Communications Research Annual Research Symposium & Awards Gala on 5-6 Dec 07 in Boston.
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