(the previous entry in this series, Are Visitors Having a Good Experience? (NextStage Evolution's Evolution Technology, Web Analytics, Behavioral Analytics and Marketing Analytics Reports for the BizMediaScience Blog, 7 day Cycle, Part 2), was 1 out of 2,020,000 when I searched on "experience web analytics reports" this morning. It faired far less well searching on "experience web reports". I'm not sure which version people would search on. I did notice that the latter form generated listings in the first screen that had nothing to do with web experience, hence may not be the obvious choice.Ah, research. Gotta luv it!)
This post is part 3 in an arc on NextStage Evolution's Evolution Technology reports. This time we're considering Gender.
I explained in Part 2 that this arc grew from an email conversation with a reader spawned by the Why my Juanita Bynum post failed to get traction post.
What I'm going to share in this chart and the next is a demonstration of my masculinity, my animal magnetism, my virility, ..., yeah, right! Okay, I'm kidding. This image shows that BizMediaScience was visited by more women (pink) in the given seven day cycle than by men (blue). Does this mean I, Joseph, became more attractive to women in the past week? Of course it ... I mean, no, not really. Other reports in our system explain why this was the case and how to duplicate it, if desired.
This image is a seven day stretch from a week ago. Evidently my posts appealed to men and women much more evenly last week than they did this week. Again, other ET reports would explain why this happened and how to duplicate the results.
(more to follow)
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Upcoming Conferences:
- IMedia Brand Summit on 9-12 Sept 07
- XChange on 20-21 Sept 07
- DC Emetrics Summit on 14-17 Oct '07
- Society for New Communications Research Annual Research Symposium & Awards Gala on 5-6 Dec 07 in Boston.
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