I'll close this arc by answering the question that got it going, "Maybe it is my lack of analytics knowledge, but if I am on the main page for your blog, can you tell if I am a visitor reading the Bynum posting or a visitor reading a different post? If not, how would you differentiate between which posting attracted the most readers?"
Again noting that traditional web analytics measures traffic volume and NextStage is more interested in interest levels, attention and engagement, this chart shows that during the 7 day period covered by these arcs, the post that generated the most interest was from some time back, Nothing New Under the Sun (Humanic Search Engines, part 1) (the red line at the top of the chart).
What got the next highest level of interest was reading a broad swath of posts (the dark blue and dark red lines two and three up respectively from the bottom). This would cover the posts from The non-locality of Pizza Shops to Keywords, Search Engines, SEO, Learning, Placement.
Next in line of interest are two posts and a topic; Alberto Gonzales from the NextStage Perspective, Is the future of political advertising social networks? and the About BizMediaScience. It seems some readers -- probably new to this blog -- were attracted by the posts then wondered who the person was who was authoring them.
The next most interesting topic was the MediaFree and Gridless arc. This doesn't surprise me based on emails I've received and phone calls I've participated in.
To the reader's question about being able to recognize the BizMediaScience main page; yes, that's indicated by the gold line at the very bottom of the chart. What we're seeing is that the main page on a post by post basis is interesting enough to send people looking at other posts. Guess I'll have to work on that. We could determine which "main page" was getting the most interest with a flip of a software switch, so to speak.
Previous topics in this arc included:
- Are Visitors Getting Good Value?
- Are Visitors Having a Good Experience?
- Do you have more men or women visiting your site?
- Returning Visitors and How Many?
- How Many Real, Live People Are on Your Site?
- What's the Age Breakdown of Your Visitors?
- Are Visitors Interested in Your Content
- Do You Know How to Persuade, Influence and Convince Your Visitors?
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Upcoming Conferences:
- IMedia Brand Summit on 9-12 Sept 07
- XChange on 20-21 Sept 07
- DC Emetrics Summit on 14-17 Oct '07
- Society for New Communications Research Annual Research Symposium & Awards Gala on 5-6 Dec 07 in Boston.
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