I always get a kick out of prospects who talk with us about viral marketing, social networks and such. They can follow along until we start talking about the models we use, many of which come from the biologic world and are modified to suit the pace of human societies.I've never hid this fact. I've mentioned it often in presentations and writings. One of the reasons our models are so accurate is because of the accuracy of the base models we use -- models that have proven themselves numerous times in the past 100 or so years. Nor have I hid the fact that one of our top researchers, my wife, Susan, has a very strong background in immunoassay development, microbiology, virology, ... I tell people, she's the smart one, not me.
Still, it's hard to get people to accept that the models in one discipline are valid in others. This is why I'm sharing something one of my correspondents, Sweetness, sent me, Game glitch sheds light on virus spread. Here virologists are recognizing that a software glitch was demonstrating behaviors similar to the spread of a biologic virus and how people respond to them. Fascinating stuff.
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- BizMediaScience posts tagged Viral Marketing
- BizMediaScience posts in the Social Network category
- BizMediaScience posts in the Word-Of-Mouth category
- The Importance of Viral Marketing podcast
- 3 Rules for Creating Buzz
- Yes, You Can Predict Viral Marketing
- Why Some Viral Marketing Doesn't Work
- Social Networks and Viral Marketing
- Moving Your Brand into New Markets
-
- IMedia Brand Summit on 9-12 Sept 07
- XChange on 20-21 Sept 07
- DC Emetrics Summit on 14-17 Oct '07
- Society for New Communications Research Annual Research Symposium & Awards Gala on 5-6 Dec 07 in Boston.
Comment Preview