Regular readers know about NextStage's research into Word-of-Mouth, Viral Marketing, social networks and such. AllBusiness.com's Chris Bjorklund interviewed me for a podcast that can be heard at The Importance of Viral Marketing and I've written on the topic in several places (links are at the bottom of this post). One of the questions we're answering is "How large a group do you need to start a viral campaign?"
This question is actually the top, or apex question of several others; "How long do you want the campaign to remain active?" "How many people do you want to get your message to, total?" "When do you want the campaign to reach maximal efficiency?"
Right now we can give you an interesting piece of information that's falling out of the research.
- A viral campaign following the rules laid out in Yes, You Can Predict Viral Marketing
- Starting with a seed population of thirty (30) self-selected individuals
- Will reach maximal (optimal) dispersion in roughly one (1) year's time.
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- 3 Rules for Creating Buzz
- A New Branding Paradigm, Online and Off
- Another Ommaric Intersection - Holmses&Watsons
- The Importance of Viral Marketing Podcast on AllBusiness.com
- Moving Your Brand into New Markets
- Social Networks and Viral Marketing
- Viral Marketing blog posts
- Why Some Viral Marketing Doesn't Work
- Yes, You Can Predict Viral Marketing
- IMedia Brand Summit on 9-12 Sept 07
- XChange on 20-21 Sept 07
- DC Emetrics Summit on 14-17 Oct '07
- Society for New Communications Research Annual Research Symposium & Awards Gala on 5-6 Dec 07 in Boston.
Comment Preview