The Science of Communicating & Marketing Your Business

I'll admit the revelation made me laugh. Business logic tells me that, if you want people to use your service or product, make it as simple to use as possible. I guess that rule doesn't apply when you're at the top of the food chain (as I wrote in Google's Vulnerability).

First part b, this post was originally very long and, as Eric Pfeiffer, my editor at AllBusiness.com would say, dense, meaning, I think, information rich.

This also makes me chuckle. Long before there was the concept of social media, social networks, viral marketing and such, I wrote a paper entitled "Semantic Information Mechanics". It dealt with viral fields, Jordan Conjunctures, lots of things and threaded throughout are the concepts of information density. Put all these things together and you get an idea of how much information you can pass through a system ("a person") before you cause an information shutdown ("overwhelm them").

Lots of folks have asked for that paper and now that I have more time on my hands I'll probably revisit it and update it for what NextStage has learned since it was first written.

Anyway, this venue isn't my AllBusiness.com venue. As I'm learning to modify my writing style there so am I learning to modify it here.

Looping this back to "First part b", I was going to share lots of information NextStage Evolution's reports are telling me about you, the readers of this blog. One of those reports is shown here. I'll go into details of what this report is indicating (one report per post) in another post. Right now I'll share that it's indicating

• you, the readers of this blog, think you get good value for your time reading my posts (the blue bar and accompanying dots on the right of the chart, and thank you!)
• that the amount of information contained in most of my posts is overwhelming (the red (thanks for the catch, WindKiller. In my original post I wrote "right" instead of "red") bar and accompanying dots on the left of the chart, and I'm working on it)

(more to follow)

Please contact NextStage for information regarding presentations and trainings on this and other topics.

Upcoming Conferences:

• IMedia Brand Summit on 9-12 Sept 07
• XChange on 20-21 Sept 07
• DC Emetrics Summit on 14-17 Oct '07
• Society for New Communications Research Annual Research Symposium & Awards Gala on 5-6 Dec 07 in Boston.