The Science of Communicating & Marketing Your Business

• what is "accessibility"
• how important is it to be accessible
• how to become a god
• demonstrating godhood
• how much accessibility is enough
• where do "accessible" and "available" meet
• the boundaries between real and cyber realities are blurring
• what is gained and what is lost by going gridless, getting unplugged and becoming media free
• the psychological maturity of the human species. Or maybe just this author.

The theme of the last post was "I know how important I am to me, you need to let me know if I'm important to you."

I use to think that nobody lies on their deathbed saying, "Dang, I wish I'd spent more time in the office." I know a fellow who claimed that his greatest achievement was that he'd always had a job. His wife left him, his children never talk to him, he owns a beautiful house in a very upscale part of town and lives in the basement. He rents out the upper level just to hear movement in his house.

I wrote in Interesting Experience about a fellow who worked for NextStage for a while and had a briefcase full of recommendations from people who couldn't wait for him to move on to some other job (Okay, internally we call him "Briefcase Bob"). I once mentioned to him my thoughts about "I wish I'd spent more time at the office" and he shared that he would be honored if, at his funeral, all his friends took the opportunity to exchange business cards, email addresses, to network and see how they could benefit each other businesswise.

We each decide what affirms "value" in our lives. In that we need to be careful. Value, like our dreams, can damn us if we pursue them amiss.

Please contact NextStage for information regarding presentations and trainings on this and other topics.

Links for this post:

• The Curse of Social Networks
• Email Bankruptcy blog posts
• The Eventing Yourself Blog arc
• Going Off the Grid
• The MediaFree and Gridless arc
• MediaFreeZones
• Proof I'm a Luddite
• Unplugging... why is it so hard?
• Voluntary Simplification blog posts

• IMedia Brand Summit on 9-12 Sept 07
• XChange on 20-21 Sept 07
• DC Emetrics Summit on 14-17 Oct '07
• Society for New Communications Research Annual Research Symposium & Awards Gala on 5-6 Dec 07 in Boston.