The Science of Communicating & Marketing Your Business

• what is "accessibility"
• how important is it to be accessible
• how to become a god
• demonstrating godhood
• how much accessibility is enough
• where do "accessible" and "available" meet
• the boundaries between real and cyber realities are blurring
• what is gained and what is lost by going gridless, getting unplugged and becoming media free

We explored the true meaning of "local" in the last post.

Is Einstein correct, our technology has exceeded our humanity and maybe that's a good thing. NextStage gets requests for help from online dating sites fairly often. The biggest problem use to be that expectation didn't synchronize with experience (did you know I'm 35yo, tall, curly brown hair and blue eyed, muscular, deeply tanned, ...? It should be obvious from my picture...) That doesn't happen as much in the Web 2.0 world and it does still happen in cyberspace. Avataring (it use to mean "The manifestation of a Hindu deity (especially Vishnu) in human or superhuman or animal form"), Simming, getting on and off the grid, unplugging and (ahem) underplugging...

I'm thinking that maybe unplugging or plugging in isn't the answer, maybe Underplugging is. Of course I'd like the idea, it's what I've been doing all along; choosing to go off the grid to get something more important done, telling people "If you need me, call me. I respond to phone calls much faster than I do to emails." Then again, I can be playing guitar and not even hear the phone ring. I can be exercising, hear the phone and decide that a few more pushups are much more important than getting the call. And emails? Ha! Sometimes I can't even get to my emails for less than obvious reasons.

(more to follow)

Links for this post:

• The Curse of Social Networks
• Email Bankruptcy blog posts
• The Eventing Yourself Blog arc
• Going Off the Grid
• The MediaFree and Gridless arc
• MediaFreeZones
• Proof I'm a Luddite
• Unplugging... why is it so hard?
• Voluntary Simplification blog posts

• IMedia Brand Summit on 9-12 Sept 07
• XChange on 20-21 Sept 07
• DC Emetrics Summit on 14-17 Oct '07
• Society for New Communications Research Annual Research Symposium & Awards Gala on 5-6 Dec 07 in Boston.